Topics|Public Relations
Manage how others see and feel about your brand, company and executives.
In Part 2 of our conversation, Fred Garcia goes deeper on leadership, mentorship and the responsibility communicators have to help shape the next generation of our profession.
This Thursday, CommPRO brings Aaron Kwittken and communications leaders together to talk about a question that is quickly becoming very real: What should the communications team of 2027 actually look like?
Tom Madden asks whether the name public relations still fits a profession being reshaped by AI, technology and an entirely new communication landscape.
The KPIs clients ask for aren’t always the ones that matter, and better measurement can show how public relations contributes to real business value.
In the first of a two-part CommPRO conversation, Helio Fred Garcia reflects on his 43-year relationship with James E. Lukaszewski, the lessons behind Influencing Leaders and why real influence has far less to do with getting a seat at the table than with becoming someone a leader trusts when the stakes are high.
A sharp look at why polished talking points are losing their power and why today’s audiences increasingly value leaders who sound human, credible and unmistakably themselves.
ABC News’ Gio Benitez will bring his warmth, energy and gift for storytelling to Sony Hall as emcee of PRSA-NY’s 2026 Big Apple Awards Gala on September 17.
CommPRO brings communications leaders together tomorrow for a candid, interactive conversation with Aaron Kwittken about the people, roles and skills every CCO will need to build the communications team of 202
Meet the 15 rising communications leaders named to PRSA-NY’s 15 Under 35 Class for 2026 and the fresh thinking, leadership and energy they’re bringing to our industry.
CommPRO looks at why AI search is quickly becoming a C-suite issue and how CCOs can help CEOs cut through the noise by aligning earned media, owned content and marketing around one AI visibility strategy.
CommPRO is proud to celebrate the PRMuseum’s 2026 NextGen honorees, five rising communications professionals whose leadership, creativity, resilience and character represent the very best of our profession’s future.
CommPRO launches The Trusted Advisor Initiative with an excerpt from Jim Lukaszewski and Helio Fred Garcia’s Influencing Leaders, challenging one of the profession’s most persistent ideas: that communication leaders need to earn a “seat at the table.”
Dustin Siggins explains why communicators who learn to speak the language of finance can earn the C-suite’s trust, demonstrate their value and make communications harder to cut.
Opinion: Arthur Solomon argues that reforms intended to make the Democratic presidential nominating process more democratic have, in his view, weakened the party by empowering ideological factions over broader electoral appeal.
The 2026 PRSA-NY Big Apple Awards shortlist showcases the campaigns, agencies, and organizations whose work is setting a new standard for excellence across the communications profession.
In this opinion piece, Arthur Solomon examines whether the patriotic ceremonies that have become staples of America's ballparks truly honor the nation and its veterans.
As America celebrates its 250th anniversary, the PRSA-NY 15 Under 35 Awards shine a spotlight on the next generation of communications leaders who are helping shape the future of our profession.
The PR Daily Conference made it clear that while AI and analytics tools will continue to evolve, the real edge will come from the fans, colleagues and communities who would miss your voice if you stopped communicating. As the great John Wooden once said, “Practice how you play,” so that when the stakes are high, trust is already built into your reflexes. That is the long game of communicating, connecting and championing. The impact of that learning will stretch well beyond any single conference agenda.
As PRSA-NY launches the 2026 15 Under 35 Awards program, CommPRO is speaking with past honorees about what the recognition meant to them, how it influenced their careers, and the lessons they hope today's emerging communications professionals will carry forward.
As marketing teams face growing expectations and tighter budgets, artificial intelligence is emerging as a powerful equalizer, giving organizations of all sizes access to capabilities once reserved for large enterprises.
As brands look for the next big opportunity in sports marketing, veteran PR executive Arthur Solomon reflects on how soccer and the Olympics evolved from niche properties into sponsorship powerhouses, offering a timely reminder that today's emerging sports could become tomorrow's mainstream attractions.
Tiffany Guarnaccia of Kite Hill shares a candid and optimistic message for the next generation of communicators, emphasizing that while AI is reshaping the industry, curiosity, relationships, mentorship and human insight remain the true drivers of long-term success.
As momentum builds across New York, the PRSA-NY Big Apple Awards 2026 are bringing the communications community together to celebrate standout work, with the final entry deadline now extended through June 5 for the industry’s best to step forward and be recognized.
As a new generation enters the communications industry at a moment of rapid AI-driven change, leaders at M Booth are sharing candid advice on curiosity, personal voice, media literacy and the human skills that still matter most.
As brands confront the soaring costs of mega-event sponsorships, this commentary explores how creative, independently owned sports marketing programs can still generate meaningful visibility, community engagement and earned media impact.
As audiences grow more skeptical of polished messaging and AI-generated communication, this commentary explores why authenticity, sincerity and human connection are becoming some of the most valuable assets in modern public relations.
As AI reshapes visibility, trust and reputation, the growing momentum around the 2026 PRSA-NY Big Apple Awards reflects how communications is becoming more central than ever to business, culture and leadership.
As the political landscape heading into 2026 continues to shift, this second installment explores what the Democratic Party’s ongoing voter disconnect may reveal about messaging, strategy and the broader communications challenges shaping modern politics.
As AI increasingly shapes how stories are discovered, surfaced and prioritized, communicators are entering a new era where GEO, credibility and newsroom-ready storytelling are becoming essential to earned media success.
The Museum of Public Relations’ new AI-powered “Ask Eddie” platform is giving communicators, students and historians a first-of-its-kind opportunity to engage in live conversations with the thinking and voice of PR pioneer Edward L. Bernays, opening a fascinating new chapter in how the industry explores its own legacy and future.