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Keeping a Client’s Olympic Connection in the News After the Closing Ceremonies
As brands assess the real return on Olympic sponsorships, this piece explores how smart PR can extend those high-profile associations long after the closing ceremonies.
Fighting Efforts to Erase Black History and Telling the Whole Story
As efforts to rewrite or remove parts of America’s past intensify, communicators are being challenged to defend historical truth, preserve context, and ensure the full story of Black history continues to be told.
Public Relations Tactics That Can Help Brands Win Olympic Gold
As the 2026 Winter Olympics approach, this op-ed examines how brands can prepare for scrutiny, manage risk, and use smart public relations to stand out on one of the world’s most visible stages.
Sportswashing and Gambling Are Reshaping the Business of Sports
This op-ed examines how sportswashing, gambling promotion, and rising access costs are reshaping the sports industry and eroding trust between leagues, media, and fans.
Mayor Mamdani’s First Day Offers a Case Study in What Not to Do in PR
This op-ed examines a real-time political case study to highlight how early decisions, messaging choices and timing missteps can quickly turn a new administration’s first day into a lesson in what not to do in public relations.
How Four Organizations Are Taking Distinct Approaches to Fighting Sex Trafficking
Often lost in the news of who is or isn’t implicated in the Epstein files is the grievous nature of the acts against fellow human beings. Sex trafficking is an age-old issue, which makes it worth considering why it's wrong and why it still occurs but even more important, learning what some courageously caring organizations are doing to stop it.
Venezuela Raid Shows Why Crisis Communication Must Match Strategy Not Tactics
We explore how the Venezuela raid offers a powerful lesson for communicators on why crisis communication must be guided by clear strategy, not just well-executed tactics.

