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AI Is Changing PR in Real Time and You Don’t Need to Wait to Use It
AI isn’t replacing communicators—it’s giving PR pros new superpowers to think faster, act smarter, and measure impact like never before.
PR’s Shadow Game in the Epstein Scandal Exposed by Leaked Legal Network Ties
A growing list of veteran PR names is surfacing in new Epstein revelations, revealing how reputational shields were built and maintained at the highest levels.
MrBeast’s Feastables Case Signals a Reckoning in Kids’ Advertising and Privacy
The watchdog’s ruling underscores new expectations for influencer-led brands and the kids’ media economy.
ABC Suspension of Jimmy Kimmel Signals New Risks for PR in Polarized Media
Jimmy Kimmel’s suspension by ABC reveals how political and corporate forces can swiftly silence voices, offering PR leaders urgent lessons in risk and reputation management.
Gilmore Girls Porch Reunion Outshines Golden Girls Tribute in Emmy Buzz
At the 2025 Emmys, Stars Hollow nostalgia edged out cheesecake vibes in sparking conversation—and communicators should take note of how emotion, visuals and timing shape audience resonance.
MSNBC’s Rebrand to MS NOW Risks Ditching Trust for Trend
As MSNBC becomes MS NOW, communicators must weigh the risks of rebranding heritage into ambiguity.
Trump’s Epstein Cover-Up Strategy Is Failing Because His Base Finally Cares
Trump’s once-loyal base is turning on him over the Epstein scandal, and his crisis playbook isn’t working.