Future of Information

As generative AI accelerates the scale of fake and manipulated content, the distinction between harmless “slop” and high-risk shadow content becomes a critical business issue for communications leaders and their clients.

Now that 2026 is underway, we explore how AI is forcing marketing and media to move beyond hype into a more demanding phase where quality, credibility, and real results matter more than speed or scale.

The idea of “the media” is a hangover from an increasingly distant past. A time when professional values of journalism were shared across channels, broadcasters and broadsheets. It was relevant at a time when we could rely on news to be based on the truth, reporting and facts, even if it leant left or right of a center that truly was a middle ground.

We explore how the Venezuela raid offers a powerful lesson for communicators on why crisis communication must be guided by clear strategy, not just well-executed tactics.

This op-ed takes a critical look at why cable TV political programming continues to prioritize speed and opinion over depth and expertise, often leaving viewers less informed rather than better informed.

As trust in content, media and the digital systems behind them continues to erode, communicators can no longer think about credibility in simple terms and must start building trust across three dimensions, including a fast-emerging third layer shaped by technology itself.

In this Mr. Magazine™ interview, legendary magazine designer Roger Black reflects on what it really takes to build media that lasts, from knowing your reader to respecting attention and staying grounded in human storytelling, even as platforms and technology keep changing.

The Mr. Magazine™ Interview sheds light on how Make It Free is reshaping paywalls in ways that matter for communicators, publishers and brands navigating today’s changing media economy.

The rise of AI powered deception is reshaping corporate risk and forcing communicators to rethink trust at its foundation.

Inside CommPRO’s Communications Week Town Hall, industry leaders confronted what it means to stay human when machines can speak faster than we can think.

A fresh look at Trump’s Epstein response shows how panic-driven PR backfires every time.

A closer look at the BBC crisis reveals a coordinated political power play with far-reaching implications for communicators.

A sharp look at why pundits got New York’s surprise result wrong and what communicators must understand before 2026.

A cohort of agency movement in October reveals where clients are heading as 2026 planning accelerates.

Glass Lewis’ shift away from universal proxy guidance marks a turning point for investor relations and corporate communication strategy.

CNBC’s Bob Pisani reflects on 9/11, meditation, and lessons communicators can draw from endurance and clarity.

A single unscripted exchange turned Abigail Spanberger’s victory speech into a master class in authentic leadership—one every communicator should study.

As AI blurs the lines between truth and fabrication, communications leaders rally around authentication as the future of credibility.

The socialist mayor-elect’s victory in New York City signals deep political fractures—and vital lessons for communicators navigating polarization.

Seven million Americans united on Oct. 18 to denounce Trump’s authoritarian policies. What communicators should note: sustained storytelling and voter engagement will define what happens next.

A journalism trailblazer’s lifetime of impact is recognized with one of PR’s highest honors.

Jimmy Kimmel Live returned in September and dominated YouTube with a 305% spike in unique viewers, proving that authentic content and smart timing can drive massive engagement.

Donald Trump’s message discipline and directness offer lasting PR lessons for today’s communicators.

LEGO is stacking serious momentum on YouTube by leaning into Shorts and creator-driven content—and communicators should pay close attention.

A new wave of regional and mission-driven agencies is reshpaed the PR power map in September 2025.

Columbia College Chicago students are taking a stand, calling out censorship and hypocrisy in President Trump’s attacks on free speech.

Veteran reporters turned creators shared how Substack, YouTube, and podcasts are rewriting media trust and opportunity for communicators.

A growing list of veteran PR names is surfacing in new Epstein revelations, revealing how reputational shields were built and maintained at the highest levels.

Chuck Todd laid out his vision for rebuilding trust in journalism—by reinventing local news as a business built around service, sports, and community.

John Kelly’s Dummy magazine is a masterclass in media reinvention through passion, print and purpose.