AI Upends the PR Power Rankings as Agencies Race to Reinvent Themselves
Top 10 US PR Rankings - September 2025
M Booth & Associates (New York, NY) *
Aspectus Group (New York, NY) *
Global Strategy Group (New York, NY) *
CIIC (Nyack, NY) -
Wilks communications (Chicago, IL) ↓
Impact PR & Communications (Lagrangeville, NY) ↓
Bread & Butter Public Relations (Los Angeles, CA) ↑
Racepoint Global (Boston, MA) ↓
R&J Public Relations (Bridgewater, NJ) *
42 West (New York, NY) ↓
* New top 10 company in list
– Top 10 Ranking same from prior month
↑Increased ranking in top 10
↓ Decreased top 10 ranking
The Top 10 US Public Relations and Communications Companies list is calculated from a weighted analysis of key indicators of “deep interest” from businesses seeking to find PR and communications partners in the United States.
The September 2025 Public Relations Rankings, produced by CommPRO and CommunicationsMatch, spotlight the rapid evolution of the PR landscape. In a month defined by change, six of the top 10 agencies hail from New York, reflecting the East Coast’s renewed dominance in the communications arena. Five firms made their debut in this month’s top 10, a sign of the industry’s volatility and the realignment of agency services to meet client demand in an era of AI-driven transformation.
At the top of the list, M Booth & Associates made an impressive debut, going straight to number one. The bold-minded New York agency is known for fusing cultural insight, creative storytelling, and strategic reputation building across industries. Close behind in second place, Aspectus Group, also based in New York City, brings a global, independent approach to branding, marketing, and communications—balancing purpose, engagement, and measurable growth.
Global Strategy Group entered the rankings at third, leveraging its political and data-driven expertise in research and public affairs to help clients navigate complex issues and reputational challenges. In fourth, CIIC PR continues to demonstrate strength through integrated campaigns across luxury travel, hospitality, and real estate, blending digital storytelling with strategic partnerships.
Newcomer Wilks Group claimed fifth place from Chicago, offering integrated marketing expertise across higher education, manufacturing, and social impact sectors. At sixth, Impact PR & Communications, based in New York’s Hudson Valley, continues to make its mark with creative campaigns that connect people and purpose.
Bread & Butter, the sole West Coast agency in the top 10, rose to seventh place with its creative collective approach centered on food, beverage, and hospitality. Eighth place went to Racepoint Global, the Boston-based communications powerhouse recognized for its deep technology expertise and ability to authentically engage audiences.
New Jersey’s R&J Strategic Communications entered ninth, emphasizing strategic storytelling and brand influence for growth-oriented clients. Rounding out the list, 42 West secured tenth, continuing its legacy as one of New York’s premier agencies for entertainment, media, and technology clients at the intersection of culture and innovation.
This month’s rankings reflect the competitive marketplace and it captures a communications industry in motion. Agencies are realigning offerings to stay relevant in an increasingly data-centric and AI-augmented world. The volatility in the rankings underscores how client interest, purpose-led storytelling, and emerging technologies are reshaping how firms build influence and deliver results.
For communicators, the rankings are a wake-up call that clients increasingly value specialized expertise, mission-driven storytelling, and measurable results. The rise of smaller agencies shows that the industry is evolving toward a more diverse, decentralized, and purpose-oriented model. Those who can marry creativity with data and cultural fluency are best positioned to capture client attention in the months ahead.
This list is published monthly in CommPRO as part of the partnership between CommunicationsMatch™ and CommPRO. This collaboration integrates CommunicationsMatch™’s agency search and RFP tools with CommPRO's publishing and events, creating a powerful platform to facilitate new client-agency connections and generate valuable business opportunities for US-based public relations and communications companies.
