As public trust continues to erode and leaders operate under constant scrutiny, the challenge of communicating with credibility has never been more complex or more important. For today’s communicators, trust is not assumed. It is built slowly, tested often, and can disappear in a single news cycle.

The idea of “the media” is a hangover from an increasingly distant past. A time when professional values of journalism were shared across channels, broadcasters and broadsheets. It was relevant at a time when we could rely on news to be based on the truth, reporting and facts, even if it leant left or right of a center that truly was a middle ground.

As trust in content, media and the digital systems behind them continues to erode, communicators can no longer think about credibility in simple terms and must start building trust across three dimensions, including a fast-emerging third layer shaped by technology itself.

In this Mr. Magazine™ interview, legendary magazine designer Roger Black reflects on what it really takes to build media that lasts, from knowing your reader to respecting attention and staying grounded in human storytelling, even as platforms and technology keep changing.

The Mr. Magazine™ Interview sheds light on how Make It Free is reshaping paywalls in ways that matter for communicators, publishers and brands navigating today’s changing media economy.

A fresh look at Trump’s Epstein response shows how panic-driven PR backfires every time.

A sharp look at why pundits got New York’s surprise result wrong and what communicators must understand before 2026.

A cohort of agency movement in October reveals where clients are heading as 2026 planning accelerates.

Seven million Americans united on Oct. 18 to denounce Trump’s authoritarian policies. What communicators should note: sustained storytelling and voter engagement will define what happens next.

Donald Trump’s message discipline and directness offer lasting PR lessons for today’s communicators.

A new wave of regional and mission-driven agencies is reshpaed the PR power map in September 2025.

Columbia College Chicago students are taking a stand, calling out censorship and hypocrisy in President Trump’s attacks on free speech.

Veteran reporters turned creators shared how Substack, YouTube, and podcasts are rewriting media trust and opportunity for communicators.

Chuck Todd laid out his vision for rebuilding trust in journalism—by reinventing local news as a business built around service, sports, and community.

John Kelly’s Dummy magazine is a masterclass in media reinvention through passion, print and purpose.

An inside look at how one of PR’s top leaders would tackle the escalating Tylenol controversy.

A candid CommPRO Town Hall in New York challenged executives to move beyond greenwashing, embrace transparency, and anchor messaging in material action.

Journalists say democracy can endure Trump’s attacks when the public insists on truth and free speech.

Israel’s battlefield victories are overshadowed by global opinion losses, revealing a hard PR lesson for communicators.

Marketers are spending more on influencers, but brand safety gaps expose reputational risks communicators must address.