CommPRO|Industry News
CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.
Archive
- Accessibility
- Active Listening
- Advertising
- Advertising Agency Man...
- Agency Insurgents
- Agile Engagement
- Analysis
- Artificial Intelligence
- Awards
- Barter & Trade
- Blockchain
- Brand Simplicity
- Branding
- Business Ethics
- Business Leadership
- C-Suite TV Insights
- Career Advice
- Celebrity Branding
- Comms Tech
- CommunicationsMatch
- CommunicationsMatch Ag...
- Company Culture
- Conferences
- Content Intelligence
- Content Marketing
- Content Marketing Central
- Corporate Communications
- Corporate Insights
- Corporate Social Respo...
- Crisis Communications
- Critical Now
- Cryptocurrency
- Customer Engagement
- Digital Advertising
- Digital Asset Manageme...
- Digital Communications
- Digital Marketing
- Digital PR
- Direct Marketing
- Diversity Equity Inclusion (DEI)
- Dominican Women To Marry
- ESG
- Earnings Guidance &...
- Editorial
- Education
- Email Marketing
- Events
- Executive Management
- Expert Filomena
- Expert Silvia
Trump’s Crisis Playbook Shows Why Blame Shifting Always Fails
A fresh look at Trump’s Epstein response shows how panic-driven PR backfires every time.
Pundits Rush to Explain NYC’s Socialist Mayor and Again Miss the Point
A sharp look at why pundits got New York’s surprise result wrong and what communicators must understand before 2026.
New Power Players Reshape PR Rankings as October Signals a 2026 Shift
A cohort of agency movement in October reveals where clients are heading as 2026 planning accelerates.
Millions March in ‘No King’s Day’ Protests Across the Nation
Seven million Americans united on Oct. 18 to denounce Trump’s authoritarian policies. What communicators should note: sustained storytelling and voter engagement will define what happens next.
What Communicators Can Learn From Trump’s Media Mastery
Donald Trump’s message discipline and directness offer lasting PR lessons for today’s communicators.
AI Upends the PR Power Rankings as Agencies Race to Reinvent Themselves
A new wave of regional and mission-driven agencies is reshpaed the PR power map in September 2025.
Students Rise Against Trump’s Free Speech Crackdown
Columbia College Chicago students are taking a stand, calling out censorship and hypocrisy in President Trump’s attacks on free speech.
Independent Journalists Redefine Media Power through Creator Platforms
Veteran reporters turned creators shared how Substack, YouTube, and podcasts are rewriting media trust and opportunity for communicators.
Chuck Todd Calls for a Local News Reboot to Restore Trust in Media
Chuck Todd laid out his vision for rebuilding trust in journalism—by reinventing local news as a business built around service, sports, and community.
Why Comics, Print and Passion Still Matter in an AI World
John Kelly’s Dummy magazine is a masterclass in media reinvention through passion, print and purpose.
Tylenol’s Crisis Tests Crisis Communications Playbook, Says Lori Russo
An inside look at how one of PR’s top leaders would tackle the escalating Tylenol controversy.
Communications Leaders Push for Truth and Accountability in Storytelling
A candid CommPRO Town Hall in New York challenged executives to move beyond greenwashing, embrace transparency, and anchor messaging in material action.
Americans Push Back as Trump’s Free Speech Assault Meets Defiance
Journalists say democracy can endure Trump’s attacks when the public insists on truth and free speech.
Israel Wins the War Yet Loses the Global PR Battle
Israel’s battlefield victories are overshadowed by global opinion losses, revealing a hard PR lesson for communicators.
Budgets Grow While Brand Safety Falters in Influencer Marketing
Marketers are spending more on influencers, but brand safety gaps expose reputational risks communicators must address.
Publishers Risk Losing Readers as Monetization Outpaces Personalization
The publishing industry is pushing harder on revenue without solving its identity crisis, and marketers should take note.
Big Apple Awards Spotlight Innovation and Leadership in PR
The 2025 PRSA-NY Big Apple Awards delivered an inspiring night celebrating creativity, authenticity, and leadership across the communications industry.
ABC Suspension of Jimmy Kimmel Signals New Risks for PR in Polarized Media
Jimmy Kimmel’s suspension by ABC reveals how political and corporate forces can swiftly silence voices, offering PR leaders urgent lessons in risk and reputation management.
Family Power and Local News Reinvention Signal Media’s Next Big Shift
Inside Eric Hoffman’s plan to scale a family publisher while a separate “Hoffmann” empire races to rebuild local news and demand better, more local stories.
Gilmore Girls Porch Reunion Outshines Golden Girls Tribute in Emmy Buzz
At the 2025 Emmys, Stars Hollow nostalgia edged out cheesecake vibes in sparking conversation—and communicators should take note of how emotion, visuals and timing shape audience resonance.

