As America approaches its 250th anniversary, communications professionals are reflecting on the values, stories and aspirations that can help define how the nation presents itself to the world in the years ahead.

In this opinion piece, veteran PR executive and commentator Arthur Solomon argues that artists who declined to participate in events marking America’s 250th birthday may have missed a more effective opportunity to express their views, while offering lessons for communicators about protest, public perception, and the unintended consequences of turning away from the spotlight.

As audiences grow more skeptical of polished messaging and AI-generated communication, this commentary explores why authenticity, sincerity and human connection are becoming some of the most valuable assets in modern public relations.

As the political landscape heading into 2026 continues to shift, this second installment explores what the Democratic Party’s ongoing voter disconnect may reveal about messaging, strategy and the broader communications challenges shaping modern politics.

Veteran PR executive Arthur Solomon argues that while agencies continue to promote the latest buzzwords and AI-driven tactics, clients and journalists still care most about one thing: results.

Claire Tsai explores what Asian Gen Z consumers reveal about the future of luxury fashion, and why heritage, craftsmanship and authenticity may matter more than hype in the next era of global brand growth.

As the 2026 midterm election cycle begins to take shape, veteran communications strategist Arthur Solomon argues that Democrats must fundamentally rethink how they connect with mainstream American voters.

As brands gear up for the World Cup, this piece explores a smarter approach to earned media by looking beyond traditional sports coverage to reach broader, more receptive audiences.

A veteran network insider looks at how broadcast news uses repetition and strategic teasing to capture attention and keep viewers engaged from the first headline to the final segment.

As millions of Americans gathered nationwide for No King’s Day, a diverse coalition of voices came together around a shared message about democracy, participation and the direction of the country.

This April Fools’ Day, a look at the PR agency dream that says more about reality than we might like to admit.

As Women’s History Month unfolds, communicators across generations share how women can protect hard-won progress, assert influence and drive change in a shifting political and cultural landscape.

Once a stage for unscripted political moments and headline-making speeches, the Academy Awards have become a carefully choreographed broadcast that reflects how risk-averse today’s entertainment industry has become.

As artificial intelligence reshapes how work is done and valued, the communications industry is being forced to confront a long-standing question about what it truly delivers and where its real value lives.

As brands assess the real return on Olympic sponsorships, this piece explores how smart PR can extend those high-profile associations long after the closing ceremonies.

As efforts to rewrite or remove parts of America’s past intensify, communicators are being challenged to defend historical truth, preserve context, and ensure the full story of Black history continues to be told.

As the 2026 Winter Olympics approach, this op-ed examines how brands can prepare for scrutiny, manage risk, and use smart public relations to stand out on one of the world’s most visible stages.

This op-ed examines how sportswashing, gambling promotion, and rising access costs are reshaping the sports industry and eroding trust between leagues, media, and fans.

This op-ed examines a real-time political case study to highlight how early decisions, messaging choices and timing missteps can quickly turn a new administration’s first day into a lesson in what not to do in public relations.

Often lost in the news of who is or isn’t implicated in the Epstein files is the grievous nature of the acts against fellow human beings. Sex trafficking is an age-old issue, which makes it worth considering why it's wrong and why it still occurs but even more important, learning what some courageously caring organizations are doing to stop it.