Susan Powell 11/6/26 Susan Powell 11/6/26

Just Surviving a Utility Crisis Isn’t Good Enough

When a utility faces a crisis, restoring service is only half the battle; clear communication, transparency and accountability are essential to preserving public trust.

Arthur Solomon 11/4/26 Arthur Solomon 11/4/26

PR Lessons Nonpolitical Practitioners Can Learn From the Midterm Elections

In this opinion column, Arthur Solomon examines the 2026 midterm elections and the lessons political campaigns offer public relations professionals.

Helio Fred Garcia 11/2/26 Helio Fred Garcia 11/2/26

The Pretextual President

In this timely CommPRO commentary, Helio Fred Garcia examines how disinformation shapes public opinion, undermines trust and raises important questions for communication professionals well beyond politics.

Dominic Calabrese 10/26/26 Dominic Calabrese 10/26/26

What Messages Will Resonate in the Midterms?

As the midterms approach, CommPRO turns to communication professionals and political observers for their perspectives on the messages and strategies shaping the election.

Michael Levine 10/25/26 Michael Levine 10/25/26

The Emperor Has No Brand: Gen Z Calls the Bluff

Michael Levine offers a sharp, often humorous look at why Gen Z is challenging corporate messaging and what brands need to understand about authenticity, trust and credibility.

Dr. David Hagenbuch 10/6/26 Dr. David Hagenbuch 10/6/26

Novig’s Sydney Sweeney Ad Bets on a Double Addiction

Dr. David Hagenbuch examines what Novig’s provocative Sydney Sweeney campaign says about the risks of using shock value to capture attention and where marketers should draw the line between engagement and responsibility.

Arthur Solomon 10/5/26 Arthur Solomon 10/5/26

In My Opinion, Mega Sports Marketing Programs Are Not Worth the Cost

Arthur Solomon draws on decades of sports marketing experience to question whether mega-event advertising delivers enough lasting value to justify its multimillion-dollar price tag.

Tom Madden 10/2/26 Tom Madden 10/2/26

What a Time We Had in the Country Music Capital

Tom Madden takes us along on a whirlwind Nashville weekend and comes home with a reminder for communicators: the strongest reputations are built not just by what you say, but by the experiences and stories people remember.

Michael Levine 9/29/26 Michael Levine 9/29/26

Ozempic's Bitterest Side Effect: Corporate Overpromise

Michael Levine examines what Novo Nordisk’s investor challenges reveal about the risks of overpromising and the lasting value of corporate credibility.

Tom Madden 9/27/26 Tom Madden 9/27/26

Could AI Make Us All Act Like Ants?

Tom Madden takes a playful look at what the surprisingly organized world of ants might tell us about our increasingly AI-driven future.

Linda Dunbar 9/14/26 Linda Dunbar 9/14/26

Starbucks Korea: A Coffee Tumbler, an Uprising Anniversary, and a Police Raid — What Leaders Can Learn

A Starbucks Korea promotion that sparked outrage and a police investigation offers important lessons about leadership, cultural awareness, AI governance and the human judgment that still matters most.

Arthur Solomon 8/30/26 Arthur Solomon 8/30/26

Dolly Parton Was a Quiet Liberal

CommPRO contributor Arthur Solomon looks beyond Dolly Parton’s carefully guarded politics to the causes she supported, the values she championed and what they may reveal about the beliefs she largely kept to herself.

Tom Madden 8/22/26 Tom Madden 8/22/26

Op-Ed: Why Communicators Should Keep Their Critics Close

A provocative look at why communicators should resist shutting out their toughest critics and instead recognize the value of keeping dialogue, relationships and trust alive.

Arthur Solomon 8/11/26 Arthur Solomon 8/11/26

Opinion: What Communicators Can Learn From the Democratic Party’s Challenges

Arthur Solomon looks at the Democratic Party’s challenges through a communications lens, offering lessons for PR professionals about strategy, messaging and the danger of taking audiences for granted.

Helio Fred Garcia 8/6/26 Helio Fred Garcia 8/6/26

Don't Be Fooled by Senator Paul’s Attack on Dr. Fauci

In this thought-provoking opinion piece, Helio Fred Garcia examines how political rhetoric, misinformation, and attacks on expertise can shape public perception and why communicators have a responsibility to recognize and challenge disinformation.

Arthur Solomon 8/3/26 Arthur Solomon 8/3/26

Opinion: How Being More Democratic Injured the Democratic Party

Opinion: Arthur Solomon argues that reforms intended to make the Democratic presidential nominating process more democratic have, in his view, weakened the party by empowering ideological factions over broader electoral appeal.

Tom Madden 7/27/26 Tom Madden 7/27/26

Can Writing Improve Your Breathing? The Science Says Yes

Tom Madden argues that writing is more than creative expression. It's a healthy release that helps quiet the mind, reduce stress, and turn thoughts into something that can inform and inspire others.

Arthur Solomon 7/24/26 Arthur Solomon 7/24/26

FIFA And The IOC Are Living In A Dream World; Often It’s A Nightmare

The Olympics and the World Cup promise to unite the world, but history suggests global sporting events often become flashpoints for politics, protest, and reputation risk.

Arthur Solomon 7/2/26 Arthur Solomon 7/2/26

Patriotic Ceremonies at Ballparks Don't Honor America or Veterans

In this opinion piece, Arthur Solomon examines whether the patriotic ceremonies that have become staples of America's ballparks truly honor the nation and its veterans.

Dominic Calabrese 6/16/26 Dominic Calabrese 6/16/26

America at 250: What Message Should It Share With the World?

As America approaches its 250th anniversary, communications professionals are reflecting on the values, stories and aspirations that can help define how the nation presents itself to the world in the years ahead.

CommPRO|Industry News