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Bullish Deal for Equiniti Signals a New Era for PR, IR and Trust
A major acquisition announced today could reshape how communications, investor relations and digital trust come together in the AI and blockchain era.
“Think Liquid” Could Be the Key to Success in Geoff Livingston’s Book, Now Is Gone
As AI accelerates marketing execution, Geoff Livingston argues that real success depends on rethinking strategy itself, not just scaling outdated approaches with better tools.
PRSA-NY Big Apple Awards 2026 Invite NYC’s Best Work to Enter Now
As momentum builds across New York, the PRSA-NY Big Apple Awards 2026 are bringing the communications community together to celebrate standout work and invite the industry’s best to step forward and be recognized.
PRSA-NY 15 Under 35 Awards Open as Rising Communications Leaders Take the Spotlight
As nominations open for the PRSA-NY 15 Under 35 Awards, CommPRO checked in with co-chairs Conor Douglass and Christina Kim on what they’re looking for and why this moment matters for emerging communications leaders.
What’s Changing in PR Right Now — Insights from Heddy DeMaria
CommPRO spoke with Heddy DeMaria, Chief Insights and Strategy Officer at HUNTER, to unpack the real shifts redefining how public relations is practiced, measured and valued right now.
AI, Authenticity and Attention What Consumers Want Now and What It Means for Communicators
As AI reshapes content and trust, new research shows consumers are redefining what earns their attention and loyalty.
How To Break Through The Clutter Of America’s Birthday Promotions
As brands prepare for the United States’ 250th anniversary, PR professionals face a familiar challenge: how to break through the noise and create programs that deliver real news value, not just another promotion lost in the clutter.
Negative Claims, Topical Drift, and the Governance of Generative Visibility
As AI systems increasingly determine how institutional facts are summarized and remembered, part two of this series examines how negative claims, boundary setting, and disciplined metaphors help communicators govern generative visibility and prevent nuance from collapsing into distortion.
AI Won’t Replace Communicators. It Will Clarify Our Value
As artificial intelligence reshapes how work is done and valued, the communications industry is being forced to confront a long-standing question about what it truly delivers and where its real value lives.
The Wikipedia Paradox: Why LLMs Made Your Worst PR Channel Your Most Important Asset
As AI-powered search and large language models reshape how information is discovered and trusted, Wikipedia has quietly become one of the most influential and underexamined assets in the modern communications playbook.
Writing for Humans, Algorithms, and LLMs at the Same Time
As press releases evolve to serve journalists, search engines, and now large language models, communicators must rethink how they write to ensure clarity, attribution, and authority survive even when their words are stripped of context and reshaped by AI, in part one of a two-part series.
Is PRCA’s PR Redefine a Necessary Update or a Solution in Search of a Problem?
As the PRCA reopens the debate over how public relations should be defined, the industry is left asking whether this is a timely evolution of the profession or an unnecessary reinvention of something that already works.
Public Relations Tactics That Can Help Brands Win Olympic Gold
As the 2026 Winter Olympics approach, this op-ed examines how brands can prepare for scrutiny, manage risk, and use smart public relations to stand out on one of the world’s most visible stages.
CES Lessons That Make You Think Ahead to Next Year
As CES continues to grow louder and more competitive, the brands and PR teams that break through are the ones that start planning far earlier than the show floor suggests, treating CES not as a moment, but as a year-round storytelling opportunity.
PR and Marketing Lessons From the Super Bowl
As the Super Bowl approaches, this op-ed looks beyond the spectacle to explore what the game continues to reveal about attention, risk, and return for today’s PR and marketing leaders.
2025 Newspaper Headlines Again Delivered PR Lessons Not Found in Textbooks
If you want to understand where public relations is really being tested and reshaped, just look at the 2025 headlines, where every crisis, correction and comeback delivered lessons no textbook could capture.
Watching the 2026 Olympics Can Offer PR Lessons in Sportswashing
As global sporting events increasingly double as reputation shields, we explore how sportswashing works, why it persists, and the essential lessons PR leaders can draw about narrative control, transparency and trust.
Capitol Communicator and CommPRO Announce Strategic Union
I’m excited to share that CommPRO and Capitol Communicator are joining forces in a strategic union that expands our reach, fuels innovation and creates new opportunities for the communications community.
What Brands Need for Fashion Week 2026
Fashion Week is no longer just a moment on the runway but a year-round branding engine that rewards the brands who show up with purpose, strategy and storytelling that lasts long after the final spotlight fades.
Communicators Redefine Humanity in the Age of AI
Inside CommPRO’s Communications Week Town Hall, industry leaders confronted what it means to stay human when machines can speak faster than we can think.

