As artificial intelligence reshapes how work is done and valued, the communications industry is being forced to confront a long-standing question about what it truly delivers and where its real value lives.

As AI-powered search and large language models reshape how information is discovered and trusted, Wikipedia has quietly become one of the most influential and underexamined assets in the modern communications playbook.

As AI systems increasingly determine how institutional facts are summarized and remembered, part two of this series examines how negative claims, boundary setting, and disciplined metaphors help communicators govern generative visibility and prevent nuance from collapsing into distortion.

As press releases evolve to serve journalists, search engines, and now large language models, communicators must rethink how they write to ensure clarity, attribution, and authority survive even when their words are stripped of context and reshaped by AI, in part one of a two-part series.

As the PRCA reopens the debate over how public relations should be defined, the industry is left asking whether this is a timely evolution of the profession or an unnecessary reinvention of something that already works.

As the 2026 Winter Olympics approach, this op-ed examines how brands can prepare for scrutiny, manage risk, and use smart public relations to stand out on one of the world’s most visible stages.

As CES continues to grow louder and more competitive, the brands and PR teams that break through are the ones that start planning far earlier than the show floor suggests, treating CES not as a moment, but as a year-round storytelling opportunity.

As the Super Bowl approaches, this op-ed looks beyond the spectacle to explore what the game continues to reveal about attention, risk, and return for today’s PR and marketing leaders.

If you want to understand where public relations is really being tested and reshaped, just look at the 2025 headlines, where every crisis, correction and comeback delivered lessons no textbook could capture.

As global sporting events increasingly double as reputation shields, we explore how sportswashing works, why it persists, and the essential lessons PR leaders can draw about narrative control, transparency and trust.

I’m excited to share that CommPRO and Capitol Communicator are joining forces in a strategic union that expands our reach, fuels innovation and creates new opportunities for the communications community.

Fashion Week is no longer just a moment on the runway but a year-round branding engine that rewards the brands who show up with purpose, strategy and storytelling that lasts long after the final spotlight fades.

Inside CommPRO’s Communications Week Town Hall, industry leaders confronted what it means to stay human when machines can speak faster than we can think.

A cohort of agency movement in October reveals where clients are heading as 2026 planning accelerates.

At PRSA ICON 2025, HUNTER CEO Grace T. Leong inspired the industry with a powerful message: truth told with empathy still has power.

A new wave of regional and mission-driven agencies is reshpaed the PR power map in September 2025.

A growing list of veteran PR names is surfacing in new Epstein revelations, revealing how reputational shields were built and maintained at the highest levels.

What happens in schools shapes the future of your workforce and the next generation of storytellers.

Kenvue’s Aman Singh told communicators at Climate Week, to lean into fatigue and prioritize audiences over perfection

At Climate Week, Allison Worldwide’s Whitney Dailey urged communicators to ground sustainability stories in everyday life.