As the Super Bowl continues to dominate culture and media, winning in 2026 is less about buying attention and more about earning relevance through smart, integrated brand storytelling.

From AI and trust to reputation and national positioning, Davos 2026 reinforced how communications leaders are shaping the global conversation, not just responding to it.

Led by Aaron Kwittken, FGS Global’s newly launched AI Advisory practice and acquisition of threat intelligence firm Memetica signal how quickly AI is reshaping communications, reputation management and organizational leadership.

AI may be everywhere right now, but its growing impact on how businesses operate and communicate makes it something leaders will need to plan for well beyond 2026.

Capitol Communicators is a profile series spotlighting the people shaping the present
and future of advertising, digital, marketing and public relations in the Mid-Atlantic.
This profile features Beth Johnson, Founder & CEO, RP3 Agency, Bethesda, MD