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A Different Way to Think About Agency Acquisitions
PR industry M&A advisor Rich Jachetti explores why the traditional all-or-nothing approach to agency acquisitions may be causing buyers and sellers to miss some of the industry's best opportunities.
What MikeWorldWide's New Chief Intelligence Officer Says About the Future of Communications
As AI reshapes the communications profession, MikeWorldWide's appointment of its first Chief Intelligence Officer reflects the growing importance of turning data into actionable business intelligence.
HUNTER Names Lori Ruggiero to Lead Corporate Communications Practice
As organizations place greater emphasis on executive visibility, reputation management and integrated communications, HUNTER has named veteran communications strategist Lori Ruggiero to lead its Corporate Communications practice.
PRSA-NY 15 Under 35 Honorees Reflect on Career Growth, Mentorship and Leadership - Part Two
As PRSA-NY's 15 Under 35 series continues, Sarah Jackson and Fatima Sall reflect on how early recognition, strong mentors, and diverse career paths have shaped their leadership journeys and commitment to supporting the next generation of communications professionals.
Museum of Public Relations Welcomes Four Industry Leaders to Board of Trustees
The Museum of Public Relations has expanded its Board of Trustees with the election of four highly respected communications leaders whose careers have helped shape the profession and whose experience will support the Museum's educational mission.
Why 15 Under 35 Matters to the Future of Communications
As America celebrates its 250th anniversary, the PRSA-NY 15 Under 35 Awards shine a spotlight on the next generation of communications leaders who are helping shape the future of our profession.
What Cannes Lions Revealed About the Future of Creator Marketing
A week at the Cannes Lions Festival of Creativity revealed that while AI dominated the conversation, the creator economy emerged as the driving force reshaping how brands, communicators, and marketers build trust and tell stories.
HUNTER Elevates Gigi García Russo and Michael J. Lamp to Key Leadership Roles
As communications agencies navigate the intersection of earned media, AI, and digital transformation, HUNTER's promotion of two longtime leaders offers a glimpse into how the industry is evolving and where it may be headed next.
Golin Ketchum Officially Launches Following Agency Integration
Golin Ketchum officially launched today, completing the integration of two of the communications industry's best-known agencies under a single brand, leadership team and operating model.
AI, Reputation and the New Rules of Trust
As AI rapidly reshapes reputation, visibility and public trust, CommPRO’s May 20 Virtual Town Hall brought together leading communications and AI experts to explore how organizations can remain credible, discoverable and authoritative in the age of generative AI.
Renée S. Edelman to 2026 Communications Graduates: Stay Open to New Opportunities and Build a Circle of People You Trust
Renée S. Edelman reflects on the role of curiosity, trusted mentors, lifelong learning and serendipity in building a successful communications career during a period of rapid technological change.
Why Recognition Matters More in the AI Era
As AI reshapes visibility, trust and reputation, the growing momentum around the 2026 PRSA-NY Big Apple Awards reflects how communications is becoming more central than ever to business, culture and leadership.
The Trust Stack and the Future of Trust in the AI Era
As AI reshapes trust, search and digital credibility, communications leaders are gathering in Washington for a timely conversation on narrative authority, content authentication and the future of protecting reputations in the AI era.
PR Masters Podcast Series Episode #105 - Phil Nardone
As the communications industry faces mounting pressure to prove business impact, Rich Jachetti sits down with Phil Nardone for a candid conversation about agency growth, earned media, AI and what it takes to stay competitive in a rapidly evolving marketplace.
The Trust Problem Communicators Can’t Ignore
As AI reshapes how people discover and evaluate information, communicators are confronting a growing credibility gap where trust, not visibility alone, is becoming the true measure of influence.
PRSA-NY 15 Under 35 Awards Open as Rising Communications Leaders Take the Spotlight
As nominations open for the PRSA-NY 15 Under 35 Awards, CommPRO checked in with co-chairs Conor Douglass and Christina Kim on what they’re looking for and why this moment matters for emerging communications leaders.
What Consumers Want Now and What It Means for Brands Right Now
Consumers are not just overwhelmed, they are redefining how they engage, what they trust and where they spend their time, and the HUNTER: Intelligence 2026 report shows how that shift is already changing the rules for how brands show up and connect.
AI Is Changing How Software Companies Communicate Their Value
As AI becomes table stakes across the tech industry, the real challenge for software companies is not adoption, but clearly communicating the value it actually delivers.
Got Great PR Work? Submit It to the 2026 Big Apple Awards in NYC
If you’ve got a campaign you can’t stop talking about, now’s your moment to submit it to the 2026 PRSA-NY Big Apple Awards in New York City.
AI, Authenticity and Attention What Consumers Want Now and What It Means for Communicators
As AI reshapes content and trust, new research shows consumers are redefining what earns their attention and loyalty.

