CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Melissa Hourigan 11/11/26 Melissa Hourigan 11/11/26

Celebrating Fifteen Years of Polar Bear Week

Fifteen years ago, a handful of partners set out to bring the polar bear migration to audiences around the world. What we built together became a global platform for conservation, education and climate action, and a lasting lesson in why communications belong at the start of the plan.

Jessica Berk Ross 11/11/26 Jessica Berk Ross 11/11/26

Trust. Busted?

As questions surrounding Nvidia and Jensen Huang put corporate leadership and accountability in the spotlight, Jessica Berk Ross, Managing Partner and Global Public Affairs Practice Leader at FINN Partners, reports from the B20 Summit in Washington, D.C., where trust in business, government and global institutions is taking center stage.

Gigi García Russo 11/4/26 Gigi García Russo 11/4/26

Breaking Barriers, Shaping History: HUNTER Honors Judy Smith as Its 2026 Barbara Way Hunter Trailblazer

Judy Smith’s recognition with the 2026 PRSA-NY Barbara Way Hunter Trailblazer Award celebrates two pioneering women whose leadership helped shape the communications industry and inspire generations of professionals.

Fay Shapiro 10/28/26 Fay Shapiro 10/28/26

The Big Apple Conversation: Aaron Kwittken on Mentorship, AI and What's Next for Communications

An industry innovator and the 2026 PRSA-NY Big Apple Awards Mentoring Honoree shares his perspective on the future of communications, the changing agency business and the importance of developing the next generation.

CommPRO 10/23/26 CommPRO 10/23/26

PAN Communications Study Finds AI Answers Change 50% to 60% of the Time

New research from PAN Communications raises important questions for communication professionals about AI visibility, credibility and the continuing value of earned media.

Fay Shapiro 10/19/26 Fay Shapiro 10/19/26

Phil Nardone on 2027, AI and the Changing Value of Communications

As communications leaders prepare for 2027, Philip A. Nardone Jr., CEO of PAN, shares his perspective on AI, changing client expectations, business accountability and why people and relationships remain at the heart of the industry.

Bill Davies 10/1/26 Bill Davies 10/1/26

What Techtember Taught Communicators About Breaking Through

As Techtember wraps up, Bill Davies shares three lessons for communicators looking to break through the noise, from bold ideas and smart timing to a little more empathy.

David Harrison 9/24/26 David Harrison 9/24/26

Sustainability Fatigue: How to Communicate Environmental Impact Without the Greenwash

As consumers grow increasingly skeptical of sustainability claims, brands face a new communications challenge: replacing vague promises with measurable progress, credible evidence and transparency that earns trust.

Ryan Barr 9/24/26 Ryan Barr 9/24/26

Beyond the Deal: The Communications Imperative for Paramount and Warner Bros. Discovery

Ryan Barr of FINN Partners shares his perspective on why communications surrounding major media mergers must go beyond the financials to address audience expectations, brand loyalty and investor confidence.

Fay Shapiro 8/20/26 Fay Shapiro 8/20/26

Andy Polansky Is Opening Doors for the Next Generation of Communications Leaders

Andy Polansky has spent his career developing and championing communications leaders, and with the Polansky Future Leaders Fund, he is making a deeply personal investment in ensuring the next generation has the opportunity, support and community to lead our profession forward.

Issac Morgan 8/13/26 Issac Morgan 8/13/26

Larry Weber on Four Decades of PR, AI and Why Storytelling Still Matters

CommPRO looks at Larry Weber’s four-decade journey through PR, from the rise of the web to AI, and why he believes great storytelling remains at the heart of communications.

Rich Jachetti 7/30/26 Rich Jachetti 7/30/26

A Different Way to Think About Agency Acquisitions

PR industry M&A advisor Rich Jachetti explores why the traditional all-or-nothing approach to agency acquisitions may be causing buyers and sellers to miss some of the industry's best opportunities.

CommPRO 7/16/26 CommPRO 7/16/26

What MikeWorldWide's New Chief Intelligence Officer Says About the Future of Communications

As AI reshapes the communications profession, MikeWorldWide's appointment of its first Chief Intelligence Officer reflects the growing importance of turning data into actionable business intelligence.

CommPRO 7/16/26 CommPRO 7/16/26

HUNTER Names Lori Ruggiero to Lead Corporate Communications Practice

As organizations place greater emphasis on executive visibility, reputation management and integrated communications, HUNTER has named veteran communications strategist Lori Ruggiero to lead its Corporate Communications practice.

CommPRO 7/9/26 CommPRO 7/9/26

PRSA-NY 15 Under 35 Honorees Reflect on Career Growth, Mentorship and Leadership - Part Two

As PRSA-NY's 15 Under 35 series continues, Sarah Jackson and Fatima Sall reflect on how early recognition, strong mentors, and diverse career paths have shaped their leadership journeys and commitment to supporting the next generation of communications professionals.

CommPRO 7/1/26 CommPRO 7/1/26

Museum of Public Relations Welcomes Four Industry Leaders to Board of Trustees

The Museum of Public Relations has expanded its Board of Trustees with the election of four highly respected communications leaders whose careers have helped shape the profession and whose experience will support the Museum's educational mission.

CommPRO 7/1/26 CommPRO 7/1/26

Why 15 Under 35 Matters to the Future of Communications

As America celebrates its 250th anniversary, the PRSA-NY 15 Under 35 Awards shine a spotlight on the next generation of communications leaders who are helping shape the future of our profession.

Monica Caponigro, Managing Director, Bobbie & Kelsey Labrot, SVP, HUNTER 6/30/26 Monica Caponigro, Managing Director, Bobbie & Kelsey Labrot, SVP, HUNTER 6/30/26

What Cannes Lions Revealed About the Future of Creator Marketing

A week at the Cannes Lions Festival of Creativity revealed that while AI dominated the conversation, the creator economy emerged as the driving force reshaping how brands, communicators, and marketers build trust and tell stories.

CommPRO 6/12/26 CommPRO 6/12/26

HUNTER Elevates Gigi García Russo and Michael J. Lamp to Key Leadership Roles

As communications agencies navigate the intersection of earned media, AI, and digital transformation, HUNTER's promotion of two longtime leaders offers a glimpse into how the industry is evolving and where it may be headed next.

CommPRO 6/10/26 CommPRO 6/10/26

Golin Ketchum Officially Launches Following Agency Integration

Golin Ketchum officially launched today, completing the integration of two of the communications industry's best-known agencies under a single brand, leadership team and operating model.