CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Building Trust in the AI Age Through Narrative Authority and Content Authentication

Ahead of the June 9 Tauth Labs, CommPRO and Capitol Communicator breakfast roundtable hosted by APCO, communications leaders are increasingly focused on how AI is reshaping narrative authority, authenticated content and the future of digital trust.

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Authentication Technology to Protect Communications Content Certified

Tauth Labs has been certified by the Coalition for Content Provenance and Authenticity (C2PA) as a Certificate Authority, allowing the company to issue content authentication credentials aligned with the industry standard for verifying the origin and integrity of digital content.

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“The Media” is No Longer Relevant 

The idea of “the media” is a hangover from an increasingly distant past. A time when professional values of journalism were shared across channels, broadcasters and broadsheets. It was relevant at a time when we could rely on news to be based on the truth, reporting and facts, even if it leant left or right of a center that truly was a middle ground.

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Dr. Sanjay Gupta on Rethinking Pain and Workplace Wellness

This article draws on insights from the latest episode of That Said with Michael Zeldin featuring CNN’s Dr. Sanjay Gupta, alongside workplace wellness data from Truescope, a media intelligence and analytics platform that tracks workforce, business and societal trends, to explore how chronic pain, stress and culture intersect in today’s communications workplace.

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Can Communicators Revive Interest in "Made in the USA"?

As tariffs rise and trade tensions grow, new research suggests the power of the “Made in the USA” label is shifting, forcing manufacturers and communicators to rethink how they position domestic production across both consumer and business markets.

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