CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

The Big Shift in Internal Communications and a Business Case That Works

For twenty years, internal communication leaders have struggled to prove strategic value. We’ve fought for budget, justified headcount, and defended against the perception that we’re “just” making announcements and organizing town halls. The Big Shift changes everything.

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Can Communicators Revive Interest in "Made in the USA"?

As tariffs rise and trade tensions grow, new research suggests the power of the “Made in the USA” label is shifting, forcing manufacturers and communicators to rethink how they position domestic production across both consumer and business markets.

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