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What CES 2026 Is Teaching Young Communicators About the AI Era
Held each January in Las Vegas, CES has become a global stage where technology, media, investment and policy converge, and Truescope data shows that the scale of CES 2026 coverage ensures the ideas introduced there will shape tech and business conversations worldwide almost instantly.
How Four Organizations Are Taking Distinct Approaches to Fighting Sex Trafficking
Often lost in the news of who is or isn’t implicated in the Epstein files is the grievous nature of the acts against fellow human beings. Sex trafficking is an age-old issue, which makes it worth considering why it's wrong and why it still occurs but even more important, learning what some courageously caring organizations are doing to stop it.
Venezuela Raid Shows Why Crisis Communication Must Match Strategy Not Tactics
We explore how the Venezuela raid offers a powerful lesson for communicators on why crisis communication must be guided by clear strategy, not just well-executed tactics.
Gratitude for 2025, Optimism for What’s Ahead
As we close out a year of growth, reflection and resilience, we reflect on what 2025 revealed about the power of community in communications and why there’s real optimism about what CommPRO and the industry can build together in 2026.
Why Cable Political News Still Misses the Mark
This op-ed takes a critical look at why cable TV political programming continues to prioritize speed and opinion over depth and expertise, often leaving viewers less informed rather than better informed.
New Year’s Resolutions for PR and Corporate Communications
In this next-generation perspective, a graduate student entering the field reflects on why empathy, listening and human connection must become core priorities for PR and corporate communications as 2026 begins.
Five Major Predictions Shaping 2026
This forward-looking piece outlines five major predictions expected to shape 2026, offering communications professionals a timely snapshot of the trends, forces and shifts to keep on their radar as the year ahead takes shape.
Watching the 2026 Olympics Can Offer PR Lessons in Sportswashing
As global sporting events increasingly double as reputation shields, we explore how sportswashing works, why it persists, and the essential lessons PR leaders can draw about narrative control, transparency and trust.
How to Make a PR Crisis Worse
For communications leaders, the handling of the Epstein files offers a timely reminder that crises are rarely caused by a single event, but by the strategic missteps that follow.
CES 2026 Is Less About New Gadgets and More About How Brands Explain AI
As CES 2026 gets closer, it’s becoming clear that the tone of the show is shifting, and PR and marketing teams should be paying attention. Looking across platform-specific media data, including analysis from Truescope, one pattern stands out. Coverage is moving away from big, splashy product reveals and toward a more practical question that audiences seem to care about more. How does AI actually show up in everyday life?
Beyond McLuhan, Why the AI Era Requires Communicators to Rethink Trust
As trust in content, media and the digital systems behind them continues to erode, communicators can no longer think about credibility in simple terms and must start building trust across three dimensions, including a fast-emerging third layer shaped by technology itself.
The Leadership Lesson We Learn Too Late About Gratitude and Workplace Culture
This thought leadership piece explores how gratitude, recognition and presence shape effective leadership and workplace culture, especially as the holidays invite reflection on what and who truly matters.
Building Media That Endures, The Mr. Magazine™ Interview
In this Mr. Magazine™ interview, legendary magazine designer Roger Black reflects on what it really takes to build media that lasts, from knowing your reader to respecting attention and staying grounded in human storytelling, even as platforms and technology keep changing.
Soft Skills Are Becoming the New Hard Skills
As PR and marketing firms race to adopt AI, new data shows many are quietly underinvesting in the human skills that still drive leadership, client trust and long-term growth.
PR Strategies for Brands Facing Protests at the Olympic Games
As the Winter Olympic Games in Milan-Cortina approach, brands and organizers are once again confronting a familiar reality: protests are an expected part of the Olympics, and preparation is critical to protecting brand reputation.
Why Goodness Should Be Copyrighted
Watching Wicked in 2025 feels less like fantasy and more like a case study in how power defines trust, punishes dissent and turns those who challenge the script into villains.
What Stories Will Take Center Stage in 2026
As 2026 approaches, a wave of political, economic and global developments is set to shape the narratives communicators will need to follow and interpret in the year ahead.
As Ads Hit AI Search, HUNTER: Hi⁵ Bets on Proof and Context
As AI-driven search reshapes how consumers discover brands, Hunter’s Hi⁵ approach shows why proof, context and trusted storytelling matter more than ever.
Make It Free Redefines Digital Media Paywalls, The Mr. Magazine™ Interview
The Mr. Magazine™ Interview sheds light on how Make It Free is reshaping paywalls in ways that matter for communicators, publishers and brands navigating today’s changing media economy.
CES 2026 Set to Reshape Tech Innovation
As CES 2026 approaches, the tech and communications worlds are preparing for a showcase of breakthrough innovation and the strategies that will shape the year ahead.

