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From the Sidelines to Center Stage and Winning Super Bowl 60
As the Super Bowl continues to dominate culture and media, winning in 2026 is less about buying attention and more about earning relevance through smart, integrated brand storytelling.
Davos 2026 Shows Why Communicators Matter More Than Ever
From AI and trust to reputation and national positioning, Davos 2026 reinforced how communications leaders are shaping the global conversation, not just responding to it.
Getting Ready to Mark America’s 250th Anniversary
As America prepares to mark its 250th anniversary in 2026, communicators have a unique opportunity to spotlight the places, stories and shared history that continue to shape the nation.
Why Small Caps Continue to Dominate Shareholder Activism
Shareholder activism continues to concentrate in small-cap companies, driven by lower capital barriers, visible value gaps and thinner governance defenses, according to perspectives from leading advisors across the activism ecosystem.
Mr. Magazine™ Data Signals What New Magazine Growth Means for 2026
As new magazine launches ticked up in 2025, Mr. Magazine™ offers a timely perspective on what the momentum signals about the evolving status of print heading into 2026.
What Media Must Do in 2026 to Be Fair, Tell the Truth and Ask Tough Questions
As 2026 unfolds amid continued political, social and media disruption, CommPRO asked journalists and academics what the media must do to stay fair, tell the truth and ask tougher questions.
Celebrating the Life and Legacy of Dr. Martin Luther King, Jr.
In recognition of his lessons on leadership, combating racism, compassion and being a conduit for social change, That Said With Michael Zeldin is pleased to share these encore special episodes.
Sportswashing and Gambling Are Reshaping the Business of Sports
This op-ed examines how sportswashing, gambling promotion, and rising access costs are reshaping the sports industry and eroding trust between leagues, media, and fans.
Al Slop, Shadow Content and Digital Safety
As generative AI accelerates the scale of fake and manipulated content, the distinction between harmless “slop” and high-risk shadow content becomes a critical business issue for communications leaders and their clients.
Davos 2026 Where Dialogue Meets the Real Test of Leadership
As global leaders head to Davos for the World Economic Forum’s 2026 meeting, communicators are watching closely, because what leaders say, how they show up and how authentically they engage has never mattered more.
Davos 2026—Where Leadership Gets Stress-Tested in Real-Time
As global leaders head to Davos this week, one veteran observer shares why the world’s most powerful stage has become a real-time stress test for leadership, credibility and stakeholder trust.
Keeping Your Brand Visible with AI-Powered Search
AI may be everywhere right now, but its growing impact on how businesses operate and communicate makes it something leaders will need to plan for well beyond 2026.
The Big Shift in Internal Communications and a Business Case That Works
For twenty years, internal communication leaders have struggled to prove strategic value. We’ve fought for budget, justified headcount, and defended against the perception that we’re “just” making announcements and organizing town halls. The Big Shift changes everything.
In 2026, AI Forces Marketing and Media to Grow Up
Now that 2026 is underway, we explore how AI is forcing marketing and media to move beyond hype into a more demanding phase where quality, credibility, and real results matter more than speed or scale.
Mayor Mamdani’s First Day Offers a Case Study in What Not to Do in PR
This op-ed examines a real-time political case study to highlight how early decisions, messaging choices and timing missteps can quickly turn a new administration’s first day into a lesson in what not to do in public relations.
Back to School – It’s story time
As students return to campus, this piece explores why storytelling remains one of the most essential, and often misunderstood, skills in modern business and communications.
“The Media” is No Longer Relevant
The idea of “the media” is a hangover from an increasingly distant past. A time when professional values of journalism were shared across channels, broadcasters and broadsheets. It was relevant at a time when we could rely on news to be based on the truth, reporting and facts, even if it leant left or right of a center that truly was a middle ground.
How AI Platforms Are Reshaping Brand Reach in the Next Era of Advertising
We explore how AI-driven interfaces, illustrated by the Walmart and OpenAI partnership, are quietly becoming the first decision-making layer for consumers and reshaping how brands show up across commerce, search and content platforms.
Why New Year’s Resolution Marketing Is Shifting in 2026
As brands head into 2026, New Year’s resolution marketing is shifting away from big promises toward credibility, restraint and long-term trust.
What CES 2026 Is Teaching Young Communicators About the AI Era
Held each January in Las Vegas, CES has become a global stage where technology, media, investment and policy converge, and Truescope data shows that the scale of CES 2026 coverage ensures the ideas introduced there will shape tech and business conversations worldwide almost instantly.

