CommPRO spoke with Heddy DeMaria, Chief Insights and Strategy Officer at HUNTER, to unpack the real shifts redefining how public relations is practiced, measured and valued right now.

A veteran network insider looks at how broadcast news uses repetition and strategic teasing to capture attention and keep viewers engaged from the first headline to the final segment.

In this piece, dog sledding offers a powerful lens on how communicators can lead with clarity, resilience and trust in high pressure environments.

As generative AI accelerates the scale of fake and manipulated content, the distinction between harmless “slop” and high-risk shadow content becomes a critical business issue for communications leaders and their clients.

As AI reshapes how content is discovered and cited, this article explores how webinars can serve as a more authoritative and structured source for communications teams.

A surge in demand for storytelling roles across communications is reshaping the industry, even as truly memorable brand stories remain surprisingly rare.

As Tax Day coverage floods the media, it offers a real-time look at how trust is built, lost and earned in a moment when people are actively looking for clarity.

As AI becomes embedded in everyday digital experiences, new data from Shift Browser’s 2026 AI Consumer Insights Survey shows that while adoption is rising quickly, trust increasingly depends on transparency, user control, and clear accountability.

In high-visibility meetings, media moments, and virtual rooms, how communicators carry themselves can influence credibility and leadership presence as much as the message itself.

Consumers are not just overwhelmed, they are redefining how they engage, what they trust and where they spend their time, and the HUNTER: Intelligence 2026 report shows how that shift is already changing the rules for how brands show up and connect.

As consolidation reshapes the communications landscape, independent agencies face a defining moment that rewards sharper focus, data driven thinking and a renewed commitment to delivering measurable business impact.

In a conversation that cuts through the noise, Sam Michelson explains how AI is quietly reshaping reputation and why communications leaders need to rethink who’s really telling their story.

As millions of Americans gathered nationwide for No King’s Day, a diverse coalition of voices came together around a shared message about democracy, participation and the direction of the country.

At AMEC AI Day, one message came through clearly: success in modern communications will depend less on mastering tools and more on applying judgment, context and trust to how AI is used and understood.

As AI becomes table stakes across the tech industry, the real challenge for software companies is not adoption, but clearly communicating the value it actually delivers.

With Women’s History Month behind us, communications leaders reflect on how reputation is truly managed inside organizations and what it takes to build trust today.

Capitol Communicators is a profile series highlighting the people shaping the future of advertising, digital, marketing and public relations across the Mid-Atlantic. This profile features Melissa Morales, General Manager and Partner at GMMB.

As AI reshapes how information is created, discovered and trusted, many communications and PR professionals may be overlooking one of its most important strategic opportunities.

A simple reminder for leaders: the words you choose can either strengthen your presence or quietly undermine it.

During Women’s History Month, it’s a moment to recognize the women who shape our careers and influence how we lead, think, and build trust over time.