Leadership presence often comes down to how effectively you communicate your value. Executive coach Carol Kinsey Goman explains why your answer to one simple question can shape career opportunities and visibility.

As brands look for the next big opportunity in sports marketing, veteran PR executive Arthur Solomon reflects on how soccer and the Olympics evolved from niche properties into sponsorship powerhouses, offering a timely reminder that today's emerging sports could become tomorrow's mainstream attractions.

In recognition of AANHPI Heritage Month, CommPRO intern Claire Tsai spoke with Patrice Tanaka about purpose-driven leadership, representation, joy and the power of authentic storytelling in shaping a more inclusive communications profession.

CommPRO Contributor Simon Erskine Locke shares key insights from Singapore on why content authentication and trust signals are becoming essential to visibility, credibility and discoverability in the AI era.

As AI increasingly becomes the intermediary between organizations and their stakeholders, Sam Michelson of Five Blocks explores how narrative specificity, reputation and “fit” are reshaping visibility and discovery in the age of AI-driven search.

Tiffany Guarnaccia of Kite Hill shares a candid and optimistic message for the next generation of communicators, emphasizing that while AI is reshaping the industry, curiosity, relationships, mentorship and human insight remain the true drivers of long-term success.

As AI rapidly reshapes reputation, visibility and public trust, CommPRO’s May 20 Virtual Town Hall brought together leading communications and AI experts to explore how organizations can remain credible, discoverable and authoritative in the age of generative AI.

As a new generation enters the communications industry at a moment of rapid AI-driven change, leaders at M Booth are sharing candid advice on curiosity, personal voice, media literacy and the human skills that still matter most.

As brands confront the soaring costs of mega-event sponsorships, this commentary explores how creative, independently owned sports marketing programs can still generate meaningful visibility, community engagement and earned media impact.

As audiences grow more skeptical of polished messaging and AI-generated communication, this commentary explores why authenticity, sincerity and human connection are becoming some of the most valuable assets in modern public relations.

As the Class of 2026 enters one of the most rapidly evolving communications landscapes in decades, CommPRO is gathering advice and perspective from industry leaders on how young professionals can build meaningful, resilient careers in the age of AI.

Communications professionals are increasingly paying a hidden “productivity tax” as fragmented digital workflows, endless tabs, and disconnected tools create friction that drains focus, slows decision-making, and makes it harder to do the strategic work that matters most.

Renée S. Edelman reflects on the role of curiosity, trusted mentors, lifelong learning and serendipity in building a successful communications career during a period of rapid technological change.

As AI shifts discovery from search results to narrative-driven conversations, communicators are beginning to rethink what reputation, relevance and recommendation really mean in the answer economy.

As the political landscape heading into 2026 continues to shift, this second installment explores what the Democratic Party’s ongoing voter disconnect may reveal about messaging, strategy and the broader communications challenges shaping modern politics.

As AI platforms become the new front door to reputation and discovery, communications leaders may need to stop obsessing over rankings and start paying closer attention to the narratives shaping their brands.

The Museum of Public Relations’ new AI-powered “Ask Eddie” platform is giving communicators, students and historians a first-of-its-kind opportunity to engage in live conversations with the thinking and voice of PR pioneer Edward L. Bernays, opening a fascinating new chapter in how the industry explores its own legacy and future.

Veteran PR executive Arthur Solomon argues that while agencies continue to promote the latest buzzwords and AI-driven tactics, clients and journalists still care most about one thing: results.

The Devil Wears Prada 2 has evolved far beyond a movie sequel, becoming a case study in how brands, entertainment, social media and experiential marketing now converge to dominate the cultural conversation.

Claire Tsai explores what Asian Gen Z consumers reveal about the future of luxury fashion, and why heritage, craftsmanship and authenticity may matter more than hype in the next era of global brand growth.