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What Juneteenth Teaches Communicators About Truth, Trust and Inclusion
Juneteenth is more than a historical milestone—it offers enduring lessons for communicators about truth, timing, trust, and the importance of ensuring every voice has the opportunity to be heard.
The Goal Is Not Perfection. The Goal Is Curiosity.
As Pride Month reminds us of the power of authenticity and belonging, Jackie Cornell explores why curiosity, not perfection, is the most important skill communicators can bring to an evolving world of language, identity, and human connection.
Kurt Roberts, Chief Experience Officer and Founder, Goodbeast— A Capitol Communicator Profile
Capitol Communicators is a profile series spotlighting the people shaping the present and future of advertising, digital, marketing and public relations in the Mid-Atlantic. This profile features Kurt Roberts, Chief Experience Officer and Founder, Goodbeast.
America at 250: What Message Should It Share With the World?
As America approaches its 250th anniversary, communications professionals are reflecting on the values, stories and aspirations that can help define how the nation presents itself to the world in the years ahead.
Political Feelings Should Not Affect America’s 250th Birthday
In this opinion piece, veteran PR executive and commentator Arthur Solomon argues that artists who declined to participate in events marking America’s 250th birthday may have missed a more effective opportunity to express their views, while offering lessons for communicators about protest, public perception, and the unintended consequences of turning away from the spotlight.
Fintech in Crisis Times: Companies Should Stay Calm, but Not Stay Silent
In fast-moving financial and fintech markets, effective crisis communications often comes down to a simple but critical choice: stay silent and risk losing control of the narrative, or respond quickly, transparently, and strategically to preserve trust when it matters most.
Communications, Content Authentication, and Building a Trust Stack in the AI Age
As AI reshapes how information is discovered and trusted, communications leaders are exploring how narrative authority and content authentication can work together to build credibility with both human audiences and intelligent systems.
TV News Producers Need PR More Than Ever and the Numbers Prove It
As AI discoverability and Generative Engine Optimization (GEO) reshape how information is found and cited, new research from D S Simon Media suggests that local TV news may be one of the most powerful and underutilized opportunities for brands to build visibility, credibility and lasting influence.
AI Visibility: How Brands Show Up in AI Answers and Why GEO Belongs to Communications
Getting your brand cited in ChatGPT isn't an SEO problem, it's a comms problem. John Croll explains that this is exactly the game communications was built to win.
What Does GEO Mean for PR?
As AI increasingly becomes the first stop for information discovery, leading communications executives explain why Generative Engine Optimization (GEO) is emerging as one of the most important forces shaping the future of PR, reputation and brand visibility.
The CEO-as-Personality Playbook: What Elon and SpaceX Taught the Rest of Us
Curtis Sparrer, principal at Bospar, examines how Elon Musk and SpaceX transformed founder visibility into a strategic communications advantage, and why companies seeking to emulate that approach must ensure their narrative is backed by real credibility and results.
Communications Panel Urges More Transparency in Messaging About ICE Facilities
As debate over ICE detention centers continues across the country, a panel of communications professionals offers perspectives on how greater transparency, clearer messaging and a stronger focus on public concerns could help shape the conversation.
Cary Hatch Brings Strategic Communications Expertise to “People vs. Radon” Campaign
Veteran communications executive Cary Hatch is applying the power of strategic storytelling and public awareness marketing to a new mission: educating Americans about the health risks of radon through the launch of the People vs. Radon campaign.
Kelli Parsons, Chief Executive Officer, Avoq — A Capitol Communicator Profile
As CEO of Avoq, Kelli Parsons is helping redefine the intersection of public affairs, strategic communications and stakeholder engagement at a time when influence, reputation and policy are more interconnected than ever.
AI Didn't Come for Your Job. It Came for Your Excuses.
As AI reshapes how work gets discovered, evaluated and executed, success increasingly belongs to professionals who adapt, learn and create value beyond what automation alone can deliver.
How to Answer "Tell Me About Yourself" and Advance Your Career
Leadership presence often comes down to how effectively you communicate your value. Executive coach Carol Kinsey Goman explains why your answer to one simple question can shape career opportunities and visibility.
The Important PR Lesson About Sports Sponsorships Is That Things Change
As brands look for the next big opportunity in sports marketing, veteran PR executive Arthur Solomon reflects on how soccer and the Olympics evolved from niche properties into sponsorship powerhouses, offering a timely reminder that today's emerging sports could become tomorrow's mainstream attractions.
Patrice Tanaka on Purpose-Driven Leadership, Joy and AANHPI Representation in Communications
In recognition of AANHPI Heritage Month, CommPRO intern Claire Tsai spoke with Patrice Tanaka about purpose-driven leadership, representation, joy and the power of authentic storytelling in shaping a more inclusive communications profession.
Trust Signals from Singapore, Content Authentication, and Discoverability
CommPRO Contributor Simon Erskine Locke shares key insights from Singapore on why content authentication and trust signals are becoming essential to visibility, credibility and discoverability in the AI era.
Four Leads Walked In. AI Sent Every One of Them.
As AI increasingly becomes the intermediary between organizations and their stakeholders, Sam Michelson of Five Blocks explores how narrative specificity, reputation and “fit” are reshaping visibility and discovery in the age of AI-driven search.

