Twenty-five years after September 11, leaders from across the communication community share the memories, people and lessons that have stayed with them.

Twenty-five years after September 11, Larry Weber reflects on where he was that morning, the people he lost and the moment he knew, “This changes everything.”

As AI use grows, disclosure is becoming a legal, ethical and reputational issue that communicators can’t afford to ignore.

This piece looks beyond impressions to explore why the seconds people actually spend with content may be a more meaningful measure of media value and performance.

New research from D S Simon Media shows why earned media is becoming increasingly important as communicators rethink visibility and discoverability in the age of AI.

CommPRO contributor David Hagenbuch examines troubling examples of autonomous AI behavior and argues that stronger values, guardrails and human oversight are becoming increasingly critical.

In Part 2 of our conversation, Fred Garcia goes deeper on leadership, mentorship and the responsibility communicators have to help shape the next generation of our profession.

Helio Fred Garcia reflects on Gloria Steinem’s legacy not only as a feminist icon, but as part of a much longer struggle for equality, justice and the fundamental idea that everyone deserves a seat at the table.

Tom Madden asks whether the name public relations still fits a profession being reshaped by AI, technology and an entirely new communication landscape.

CommPRO contributor Bill Davies examines LinkedIn’s pushback against “AI slop” and why the real challenge for communicators isn’t whether to use AI, but how to use it without losing the human voice that makes content worth reading.

The KPIs clients ask for aren’t always the ones that matter, and better measurement can show how public relations contributes to real business value.

In the first of a two-part CommPRO conversation, Helio Fred Garcia reflects on his 43-year relationship with James E. Lukaszewski, the lessons behind Influencing Leaders and why real influence has far less to do with getting a seat at the table than with becoming someone a leader trusts when the stakes are high.

Great public relations is about far more than generating publicity, writes TransMedia Group founder Thomas J. Madden. It is the art of shaping words, ideas and strategies into campaigns that capture attention, build understanding and move audiences to action.

CommPRO contributor Arthur Solomon looks beyond Dolly Parton’s carefully guarded politics to the causes she supported, the values she championed and what they may reveal about the beliefs she largely kept to herself.

As organizations rush to measure visibility across LLMs and AI-powered search, communication leaders risk mistaking changes in the data for changes in reputation or impact.

CommPRO asked leading communication executives to reflect on the lessons Dolly Parton leaves us about authenticity, trust, leadership and the enduring power of knowing exactly who you are. 

As AI data centers expand across the country, Dominic Calabrese examines the growing community concerns and why honest, transparent communication must be part of the conversation.

ChatGPT’s new Custom Audiences feature is making advertising more personal, giving brands a new way to reach the right people in an increasingly AI-driven world.

A sharp look at why polished talking points are losing their power and why today’s audiences increasingly value leaders who sound human, credible and unmistakably themselves.

A provocative look at why communicators should resist shutting out their toughest critics and instead recognize the value of keeping dialogue, relationships and trust alive.