CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

The Big Shift in Internal Communications and a Business Case That Works

For twenty years, internal communication leaders have struggled to prove strategic value. We’ve fought for budget, justified headcount, and defended against the perception that we’re “just” making announcements and organizing town halls. The Big Shift changes everything.

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“The Media” is No Longer Relevant 

The idea of “the media” is a hangover from an increasingly distant past. A time when professional values of journalism were shared across channels, broadcasters and broadsheets. It was relevant at a time when we could rely on news to be based on the truth, reporting and facts, even if it leant left or right of a center that truly was a middle ground.

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