The Museum of Public Relations’ new AI-powered “Ask Eddie” platform is giving communicators, students and historians a first-of-its-kind opportunity to engage in live conversations with the thinking and voice of PR pioneer Edward L. Bernays, opening a fascinating new chapter in how the industry explores its own legacy and future.

Veteran PR executive Arthur Solomon argues that while agencies continue to promote the latest buzzwords and AI-driven tactics, clients and journalists still care most about one thing: results.

The Devil Wears Prada 2 has evolved far beyond a movie sequel, becoming a case study in how brands, entertainment, social media and experiential marketing now converge to dominate the cultural conversation.

Claire Tsai explores what Asian Gen Z consumers reveal about the future of luxury fashion, and why heritage, craftsmanship and authenticity may matter more than hype in the next era of global brand growth.

As AI reshapes how people discover and evaluate information, communicators are confronting a growing credibility gap where trust, not visibility alone, is becoming the true measure of influence.

As influence reshapes leadership, communications and brand leaders can no longer afford to stay invisible, making a clear and consistent platform essential to building trust and impact.

Owned events are evolving into powerful storytelling platforms, and when executed with purpose and precision, they can shape perception, deepen relationships, and drive real business impact.

As AI increasingly shapes first impressions before any human interaction, communications leaders are being challenged to rethink how reputation is formed, managed, and measured in a machine-first world.

As AI adoption accelerates, new insights reveal Gen Z is far more cautious than expected, raising important questions for communicators about trust, jobs, and creativity.

As AI accelerates marketing execution, Geoff Livingston argues that real success depends on rethinking strategy itself, not just scaling outdated approaches with better tools.

The AI paradox: endless prompting, re-prompting, fact-checking, formatting and decision paralysis. Sound familiar? You are not alone. Shift Browser’s 2026 AI Consumer Insights Survey of more than 1,400 U.S. adults found that roughly a third of users engage with AI daily, and more than half say it improves their experience. In theory, that should mean a productivity boom.

In a candid That Said conversation, Graydon Carter shares what today’s communicators can learn from building influence through storytelling, instinct, and a clear editorial point of view.

As brands gear up for the World Cup, this piece explores a smarter approach to earned media by looking beyond traditional sports coverage to reach broader, more receptive audiences.

As AI-generated performers enter mainstream advertising, new SAG-AFTRA rules are transforming talent usage into a high-stakes issue of compliance, compensation, and brand trust for marketers.

As global convenings from The Page Society to The New York Times and the International Press Telecommunications Council signal a clear shift, content authentication is rapidly emerging as a critical foundation for trust, ethics, and accountability in communications and media.

In today’s interview room, it’s not your resume or your wardrobe that sets you apart, it’s how clearly and confidently you communicate when it counts.

As sustainability moves from messaging to measurable impact, communicators are redefining how brands build trust, credibility and relevance in a far more scrutinized Earth Day landscape.

CommPRO spoke with Heddy DeMaria, Chief Insights and Strategy Officer at HUNTER, to unpack the real shifts redefining how public relations is practiced, measured and valued right now.

A veteran network insider looks at how broadcast news uses repetition and strategic teasing to capture attention and keep viewers engaged from the first headline to the final segment.

In this piece, dog sledding offers a powerful lens on how communicators can lead with clarity, resilience and trust in high pressure environments.