As companies rethink how AI systems discover and describe brands, new research shows that earned media and independent coverage remain the most powerful signals shaping how AI platforms interpret credibility, authority, and narrative.

As AI systems increasingly determine how institutional facts are summarized and remembered, part two of this series examines how negative claims, boundary setting, and disciplined metaphors help communicators govern generative visibility and prevent nuance from collapsing into distortion.

Capitol Communicators profiles will allow you to meet some of the most interesting and insightful pros in our region, learn how they stay ahead of the curve and pick up practical wisdom during a time of constant change.

Capitol Communicator is a sister company of CommPRO.

Employee engagement has long been a centerpiece of corporate culture strategies, but many communicators are questioning whether the concept still reflects how people actually experience work today.

New research released around International Women’s Day finds that structural forces in today’s labor market may cost female professionals millions in uncaptured career value over the course of their working lives.

In honor of International Women’s Day, CommPRO is proud to spotlight the insights of extraordinary women whose leadership, judgment, and voice continue to shape the communications profession and the conversations that move organizations and communities forward.

As AI platforms begin introducing advertising into conversational search environments, communicators and brands must rethink how visibility, credibility, and influence will compete in a space where paid promotion and AI-generated answers appear side by side.

As generative AI reshapes how people research companies and make decisions, brands must rethink their narrative strategy so AI platforms accurately represent their story, leadership, and expertise.

As Women’s History Month unfolds, brands are spotlighting women leaders and entrepreneurs while CommPRO convenes a candid town hall to explore how trust and reputation are actually managed inside organizations.

As AI becomes embedded in everyday digital experiences, new data from Shift Browser’s 2026 AI Consumer Insights Survey shows that while adoption is rising quickly, trust increasingly depends on transparency, user control, and clear accountability.

AI is increasingly shaping how stories are formed, filtered, and surfaced, raising new questions for communicators about whether the narratives investors and stakeholders receive truly reflect the message intended.

As M&A activity gains momentum in 2026, communications and investor relations leaders are navigating deals under heightened scrutiny, faster stakeholder reactions, and increasingly complex expectations.

As AI becomes embedded in everyday communications work, Capitol Communicator editor Phil Rabin argues that proficiency with the technology and the ability to prove ROI are quickly becoming essential expectations for PR professionals who want to stay relevant and credible in a changing industry.

As artificial intelligence reshapes how work is done and valued, the communications industry is being forced to confront a long-standing question about what it truly delivers and where its real value lives.

As trust pressures intensify across financial services, communicators are reexamining how content authentication, credibility, and transparency shape confidence among investors, regulators, and the public.

As AI-powered search and large language models reshape how information is discovered and trusted, Wikipedia has quietly become one of the most influential and underexamined assets in the modern communications playbook.

Black History Month invites communicators to move beyond reflection toward recalibration, recognizing that culture is not a risk to neutralize but strategic intelligence that shapes trust, credibility, and competitive advantage.

As press releases evolve to serve journalists, search engines, and now large language models, communicators must rethink how they write to ensure clarity, attribution, and authority survive even when their words are stripped of context and reshaped by AI, in part one of a two-part series.

As algorithms increasingly shape what is seen, shared, and remembered, communicators are confronting a critical question about whose stories are being surfaced and whose are quietly erased.

As efforts to rewrite or remove parts of America’s past intensify, communicators are being challenged to defend historical truth, preserve context, and ensure the full story of Black history continues to be told.