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What a Time We Had in the Country Music Capital
Tom Madden takes us along on a whirlwind Nashville weekend and comes home with a reminder for communicators: the strongest reputations are built not just by what you say, but by the experiences and stories people remember.
What Techtember Taught Communicators About Breaking Through
As Techtember wraps up, Bill Davies shares three lessons for communicators looking to break through the noise, from bold ideas and smart timing to a little more empathy.
Edward Bernays Didn’t Know AVEs. That’s the Point.
Johna Burke reflects on an AI-driven conversation with Edward Bernays that raises a timely question for communicators: Are we measuring what we do, or the value and impact we actually create?
AI Is No Longer Just an AI Story
A look at 24 hours of business media coverage shows how quickly the AI conversation is moving beyond the technology itself to questions of business, infrastructure, security and trust.
Beyond the Deal: The Communications Imperative for Paramount and Warner Bros. Discovery
Ryan Barr of FINN Partners shares his perspective on why communications surrounding major media mergers must go beyond the financials to address audience expectations, brand loyalty and investor confidence.
Earned Media Reigns Supreme in the PESO Model®
New research from D S Simon Media shows why earned media is becoming increasingly important as communicators rethink visibility and discoverability in the age of AI.
Beyond the Impression: Why Seconds of Attention Matter with aCPM
This piece looks beyond impressions to explore why the seconds people actually spend with content may be a more meaningful measure of media value and performance.
The Trusted Advisor Initiative: The Counselor’s Prime Directive
This second excerpt from Influencing Leaders explores what CEOs and senior leaders really need from trusted advisors: practical, focused and ethical counsel that helps move both the leader and the organization forward.
Your Loyalty Program Works. Now Prove It.
CommPRO explores how communicators can move beyond participation and engagement metrics to prove the real business value of loyalty programs.
Communication Newcomers Share Their Experiences and Advice
Young communications professionals share what they’ve learned making the transition from the classroom to the workplace and offer practical advice for students preparing to enter the field.
Lauren Lawson-Zilai — A Capitol Communicator Profile
Lauren Lawson-Zilai has built a career around purpose, people and showing up, bringing that same energy to her newest chapter as founder of Zeal Communications.
Starbucks Korea: A Coffee Tumbler, an Uprising Anniversary, and a Police Raid — What Leaders Can Learn
A Starbucks Korea promotion that sparked outrage and a police investigation offers important lessons about leadership, cultural awareness, AI governance and the human judgment that still matters most.
25 Years Later, Remembering September 11
Twenty-five years after September 11, leaders from across the communication community share the memories, people and lessons that have stayed with them.
Larry Weber Remembers 9/11 and the Day Everything Changed
Twenty-five years after September 11, Larry Weber reflects on where he was that morning, the people he lost and the moment he knew, “This changes everything.”
AI Disclosure – A Legal, Ethical & Reputational Issue
As AI use grows, disclosure is becoming a legal, ethical and reputational issue that communicators can’t afford to ignore.
Four Ways of Reining in Rogue AI
CommPRO contributor David Hagenbuch examines troubling examples of autonomous AI behavior and argues that stronger values, guardrails and human oversight are becoming increasingly critical.
Fred Garcia on AI, Human Judgment and Why Communication Must Rethink Its Value
In Part 2 of our conversation, Fred Garcia goes deeper on leadership, mentorship and the responsibility communicators have to help shape the next generation of our profession.
Gloria Steinem Was About Much More Than Feminism
Helio Fred Garcia reflects on Gloria Steinem’s legacy not only as a feminist icon, but as part of a much longer struggle for equality, justice and the fundamental idea that everyone deserves a seat at the table.
Does Public Relations Need a New Name?
Tom Madden asks whether the name public relations still fits a profession being reshaped by AI, technology and an entirely new communication landscape.
Human-Centric Content Wins on LinkedIn
CommPRO contributor Bill Davies examines LinkedIn’s pushback against “AI slop” and why the real challenge for communicators isn’t whether to use AI, but how to use it without losing the human voice that makes content worth reading.

