As AI reshapes how people discover and evaluate information, communicators are confronting a growing credibility gap where trust, not visibility alone, is becoming the true measure of influence.

As AI adoption accelerates, new insights reveal Gen Z is far more cautious than expected, raising important questions for communicators about trust, jobs, and creativity.

As AI accelerates marketing execution, Geoff Livingston argues that real success depends on rethinking strategy itself, not just scaling outdated approaches with better tools.

The AI paradox: endless prompting, re-prompting, fact-checking, formatting and decision paralysis. Sound familiar? You are not alone. Shift Browser’s 2026 AI Consumer Insights Survey of more than 1,400 U.S. adults found that roughly a third of users engage with AI daily, and more than half say it improves their experience. In theory, that should mean a productivity boom.

As AI tools move from experimentation to everyday infrastructure, new platforms like Agent Cloud are forcing communications teams to rethink how strategy, execution, and human value come together.

As AI accelerates the pace of corporate communication, Investor Relations is being redefined by new expectations around real-time insight, data integrity, and trust.

As AI-generated performers enter mainstream advertising, new SAG-AFTRA rules are transforming talent usage into a high-stakes issue of compliance, compensation, and brand trust for marketers.

As generative AI accelerates the scale of fake and manipulated content, the distinction between harmless “slop” and high-risk shadow content becomes a critical business issue for communications leaders and their clients.

A new AI-powered playbook offers communications teams a practical, step-by-step system to streamline webinars from registration through post-event follow-up and drive more consistent results.

As AI becomes embedded in everyday digital experiences, new data from Shift Browser’s 2026 AI Consumer Insights Survey shows that while adoption is rising quickly, trust increasingly depends on transparency, user control, and clear accountability.

In a conversation that cuts through the noise, Sam Michelson explains how AI is quietly reshaping reputation and why communications leaders need to rethink who’s really telling their story.

At AMEC AI Day, one message came through clearly: success in modern communications will depend less on mastering tools and more on applying judgment, context and trust to how AI is used and understood.

A new platform from Five Blocks is giving communications teams something they have not had before, a clear view into how AI is shaping and telling their brand story.

As AI reshapes content and trust, new research shows consumers are redefining what earns their attention and loyalty.

CommPRO sat down with PhotoShelter CEO Andrew Fingerman to discuss new survey findings showing that while AI is accelerating content creation, many marketing and communications teams are still struggling to drive engagement, stand out and keep quality control in place.

As generative AI reshapes how people research companies and make decisions, brands must rethink their narrative strategy so AI platforms accurately represent their story, leadership, and expertise.

The assumption that organizations have the luxury of changing gradually will likely the biggest casualty of the Age of AI. Organizations moving at incremental speed: careful, deliberate, and focused on preserving stability and continuity are on the verge of becoming obsolete. They just don’t know it yet.

Led by Aaron Kwittken, FGS Global’s newly launched AI Advisory practice and acquisition of threat intelligence firm Memetica signal how quickly AI is reshaping communications, reputation management and organizational leadership.

Now that 2026 is underway, we explore how AI is forcing marketing and media to move beyond hype into a more demanding phase where quality, credibility, and real results matter more than speed or scale.

The rise of artificial intelligence (AI) and automated systems in customer support processes has led to a stark absence of human beings in the service industry.