CoCreations: Importance of AI and Automation in Public Relations: Enhancing Efficiency and Impact

Artificial Intelligencereports
Written By CommPRO

A new benchmark survey conducted by The Conference Board (free download) in collaboration with Ragan Communications reveals that marketing and communications professionals are increasingly co-creating with artificial intelligence (AI) in their work. The survey collected responses from 287 professionals, and 87% of marketers and 85% of communicators have already used or experimented with AI tools for at least one application. Moreover, 68% of marketers and 60% of communicators are now integrating AI into their regular workflow.

Read the full article on CoCreations.

CommPRO

CommPRO’s analysts cover the evolving communications, PR, and marketing landscape through thought leadership, in-depth editorials, and exclusive event coverage. From Cannes Lions to Communications Town Halls, CommPRO provides insights on creativity, innovation, disinformation, ESG, and diversity, our expert contributors highlight trends shaping PR, corporate communications, investor relations, and digital marketing, while offering strategic lessons for communicators. With a reach of more than 50,000 professionals, CommPRO connects brands and agencies with a diverse, future-forward audience.

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