With Davos underway and leadership narratives taking center stage, a new CEO survey offers a revealing look at the pressures executives are carrying into 2026 and what communicators need to be ready for.

AI may be everywhere right now, but its growing impact on how businesses operate and communicate makes it something leaders will need to plan for well beyond 2026.

Now that 2026 is underway, we explore how AI is forcing marketing and media to move beyond hype into a more demanding phase where quality, credibility, and real results matter more than speed or scale.

The idea of “the media” is a hangover from an increasingly distant past. A time when professional values of journalism were shared across channels, broadcasters and broadsheets. It was relevant at a time when we could rely on news to be based on the truth, reporting and facts, even if it leant left or right of a center that truly was a middle ground.

As AI platforms rapidly reshape how information is trained, interpreted and delivered, this new Futurum Intelligence report offers communicators a clear, data-driven look at the performance dynamics that will influence visibility, credibility and competitive advantage heading into 2026.

We explore how AI-driven interfaces, illustrated by the Walmart and OpenAI partnership, are quietly becoming the first decision-making layer for consumers and reshaping how brands show up across commerce, search and content platforms.

Held each January in Las Vegas, CES has become a global stage where technology, media, investment and policy converge, and Truescope data shows that the scale of CES 2026 coverage ensures the ideas introduced there will shape tech and business conversations worldwide almost instantly.

As we close out a year of growth, reflection and resilience, we reflect on what 2025 revealed about the power of community in communications and why there’s real optimism about what CommPRO and the industry can build together in 2026.

This forward-looking piece outlines five major predictions expected to shape 2026, offering communications professionals a timely snapshot of the trends, forces and shifts to keep on their radar as the year ahead takes shape.

As CES 2026 gets closer, it’s becoming clear that the tone of the show is shifting, and PR and marketing teams should be paying attention. Looking across platform-specific media data, including analysis from Truescope, one pattern stands out. Coverage is moving away from big, splashy product reveals and toward a more practical question that audiences seem to care about more. How does AI actually show up in everyday life?

As PR and marketing firms race to adopt AI, new data shows many are quietly underinvesting in the human skills that still drive leadership, client trust and long-term growth.

As AI-driven search reshapes how consumers discover brands, Hunter’s Hi⁵ approach shows why proof, context and trusted storytelling matter more than ever.

As CES 2026 approaches, the tech and communications worlds are preparing for a showcase of breakthrough innovation and the strategies that will shape the year ahead.

Inside CommPRO’s Communications Week Town Hall, industry leaders confronted what it means to stay human when machines can speak faster than we can think.

CommPRO’s November 12 Communications Town Hall brings together industry leaders for a transparent, provocative conversation about trust, technology, and the future of PR.

AI isn’t replacing communicators—it’s giving PR pros new superpowers to think faster, act smarter, and measure impact like never before.

As Amazon cuts 14,000 corporate jobs, communicators face a defining moment in explaining the human side of automation and change.

At the 2025 Emmys, Stars Hollow nostalgia edged out cheesecake vibes in sparking conversation—and communicators should take note of how emotion, visuals and timing shape audience resonance.

Benedict Evans explains why AI is powerful but not magic and how communicators can win by focusing on adoption, differentiation, and human judgment.

FGS Global has appointed comms-tech pioneer Aaron Kwittken as Global Head of Intelligence & Engagement, signaling the growing role of AI, analytics and data-driven strategy in the future of communications.