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Tomorrow, Let’s Talk About the Communications Team We’ll Actually Need in 2027
CommPRO brings communications leaders together tomorrow for a candid, interactive conversation with Aaron Kwittken about the people, roles and skills every CCO will need to build the communications team of 202
AI, M&A and the New Disinformation Threat Landscape
As AI reshapes M&A and financial communications, corporate leaders face a new challenge: protecting trusted information, detecting sophisticated disinformation and responding before reputational and market damage is done.
Are CCOs Ready to Answer the CEO’s AI Search Questions?
CommPRO looks at why AI search is quickly becoming a C-suite issue and how CCOs can help CEOs cut through the noise by aligning earned media, owned content and marketing around one AI visibility strategy.
How Disclosure Language Influences Retail Investor Attention When AI Writes for AI to Read
This article examines how AI is reshaping both the creation and consumption of corporate disclosures, and what the emerging “AI Loop” means for investor relations professionals trying to reach both algorithms and investors.
Leading Through Transformation: Bill Davies on the Enduring Principles Shaping the Future of Communications
In this conversation with Bill Davies, CEO of Racepoint Global, the longtime communications leader shares why, even as AI reshapes the profession, judgment, curiosity, empathy, and trust remain the qualities that matter most.
How AI Stealth Influencers Are Becoming Health Influencers
As AI-generated influencers become increasingly indistinguishable from real people, marketers and communicators face important ethical questions about trust, transparency, and promoting products that affect consumers' health.
AI Usage in America: A Generational Divide
New research challenges the conventional wisdom on AI adoption, revealing that different generations aren't embracing or rejecting AI in predictable ways, with important lessons for communicators and marketers alike.
Your Comms Team Doesn't Need an AI God. It Needs These Five Roles
AI won't simply make communications teams smaller. It will redefine who gets hired, what skills matter most, and why human judgment will become the profession's greatest competitive advantage.
What Communications Leaders Need to Know About Advertising on ChatGPT
As ChatGPT introduces advertising, communications and marketing leaders have a new channel to understand, evaluate, and thoughtfully incorporate into their media strategies.
AI Reflexes
As organizations move from experimenting with AI to embedding it in everyday work, Simon Erskine Locke argues that success will depend less on the technology itself and more on developing the habits and judgment needed to use it wisely.
An Unexpected Move in AI Models
As AI capabilities accelerate, Bill Davies examines why trust, transparency, and governance are becoming just as important as innovation.
AI's Next Chapter Is About More Than Technology. It's About Trust, Visibility and Influence.
Drawing on new research from Truescope, John Croll explores why AI's next chapter will be defined not just by technology, but by trust, authority and visibility.
Why Like the Wind Is Expanding Print in the Age of AI — The Mr. Magazine™ Interview
In his latest Mr. Magazine™ interview, Simon Freeman explains why Like the Wind is expanding globally by betting on the enduring appeal of premium print, human creativity and time away from screens.
The Real Promise of AI at Work? Knowing Which Version of You Is Working
As AI becomes embedded in every workflow, the next competitive advantage may not be smarter tools, but AI that understands the context of the work you're doing.
What Cannes Lions Revealed About the Future of Creator Marketing
A week at the Cannes Lions Festival of Creativity revealed that while AI dominated the conversation, the creator economy emerged as the driving force reshaping how brands, communicators, and marketers build trust and tell stories.
If PR Doesn't Define Its Role in AI, Someone Else Will
As AI reshapes how brands are discovered, Andrew Healy argues that PR has a rare opportunity to define its role in AI visibility before someone else claims the conversation.
How AI Email Summaries Are Reshaping Email Marketing
As AI-powered email summaries increasingly shape how messages are consumed, marketers and communicators must rethink content strategies to ensure their key messages are seen, understood, and acted upon.
PR Daily Conference Teaches Us How to Communicate, Connect and Champion
The PR Daily Conference made it clear that while AI and analytics tools will continue to evolve, the real edge will come from the fans, colleagues and communities who would miss your voice if you stopped communicating. As the great John Wooden once said, “Practice how you play,” so that when the stakes are high, trust is already built into your reflexes. That is the long game of communicating, connecting and championing. The impact of that learning will stretch well beyond any single conference agenda.
PR Masters Podcast Series Episode #106: Tejas Totade on AI, Agency Transformation and the Future of Communications
As AI reshapes the communications industry, Ruder Finn's Tejas Totade joins Rich Jachetti and Joseph Franklyn McElroy to discuss how agencies can leverage AI, data, and human expertise to build the communications workflows of the future.
HUNTER Elevates Gigi García Russo and Michael J. Lamp to Key Leadership Roles
As communications agencies navigate the intersection of earned media, AI, and digital transformation, HUNTER's promotion of two longtime leaders offers a glimpse into how the industry is evolving and where it may be headed next.

