As AI reshapes how content is discovered and cited, this article explores how webinars can serve as a more authoritative and structured source for communications teams.

As agency leaders navigate rapid change in 2026, the PR Masters Podcast Series invites the community to help shape the conversations that matter most.

As AI becomes embedded in everyday digital experiences, new data from Shift Browser’s 2026 AI Consumer Insights Survey shows that while adoption is rising quickly, trust increasingly depends on transparency, user control, and clear accountability.

In a conversation that cuts through the noise, Sam Michelson explains how AI is quietly reshaping reputation and why communications leaders need to rethink who’s really telling their story.

At AMEC AI Day, one message came through clearly: success in modern communications will depend less on mastering tools and more on applying judgment, context and trust to how AI is used and understood.

As AI becomes table stakes across the tech industry, the real challenge for software companies is not adoption, but clearly communicating the value it actually delivers.

A new platform from Five Blocks is giving communications teams something they have not had before, a clear view into how AI is shaping and telling their brand story.

As AI reshapes how information is created, discovered and trusted, many communications and PR professionals may be overlooking one of its most important strategic opportunities.

As NewFronts opens today in New York, the shift from planned media to always-on, AI-driven video is accelerating and communicators are being pulled closer to performance, not just storytelling.

As AI reshapes how information is discovered and trusted, Cloudflare CEO Matthew Prince explores what comes after search and what it means for local media and communicators navigating the messy middle.

CommPRO sat down with PhotoShelter CEO Andrew Fingerman to discuss new survey findings showing that while AI is accelerating content creation, many marketing and communications teams are still struggling to drive engagement, stand out and keep quality control in place.

As companies rethink how AI systems discover and describe brands, new research shows that earned media and independent coverage remain the most powerful signals shaping how AI platforms interpret credibility, authority, and narrative.

New research released around International Women’s Day finds that structural forces in today’s labor market may cost female professionals millions in uncaptured career value over the course of their working lives.

As AI platforms begin introducing advertising into conversational search environments, communicators and brands must rethink how visibility, credibility, and influence will compete in a space where paid promotion and AI-generated answers appear side by side.

As generative AI reshapes how people research companies and make decisions, brands must rethink their narrative strategy so AI platforms accurately represent their story, leadership, and expertise.

AI is increasingly shaping how stories are formed, filtered, and surfaced, raising new questions for communicators about whether the narratives investors and stakeholders receive truly reflect the message intended.

As AI becomes embedded in everyday communications work, Capitol Communicator editor Phil Rabin argues that proficiency with the technology and the ability to prove ROI are quickly becoming essential expectations for PR professionals who want to stay relevant and credible in a changing industry.

As artificial intelligence reshapes how work is done and valued, the communications industry is being forced to confront a long-standing question about what it truly delivers and where its real value lives.

As AI-powered search and large language models reshape how information is discovered and trusted, Wikipedia has quietly become one of the most influential and underexamined assets in the modern communications playbook.

New research is bringing fresh scrutiny to how structural pay gaps persist across professional sectors, raising important questions about equity, transparency, and long-term economic mobility in an AI-driven workplace.