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International Women’s Day Research Finds Women May Lose Millions in Career Value
New research released around International Women’s Day finds that structural forces in today’s labor market may cost female professionals millions in uncaptured career value over the course of their working lives.
When Ads Arrive in AI Platforms What It Means for Brands and Communicators
As AI platforms begin introducing advertising into conversational search environments, communicators and brands must rethink how visibility, credibility, and influence will compete in a space where paid promotion and AI-generated answers appear side by side.
GEO Strategy Starts With Brand Narrative
As generative AI reshapes how people research companies and make decisions, brands must rethink their narrative strategy so AI platforms accurately represent their story, leadership, and expertise.
AI Adoption Is Rising — But Consumers Want Control
As AI becomes embedded in everyday digital experiences, new data from Shift Browser’s 2026 AI Consumer Insights Survey shows that while adoption is rising quickly, trust increasingly depends on transparency, user control, and clear accountability.
AI Tools Shape Your Story. Is It the One You Want Investors and Stakeholders To Hear?
AI is increasingly shaping how stories are formed, filtered, and surfaced, raising new questions for communicators about whether the narratives investors and stakeholders receive truly reflect the message intended.
Capitol Communicator Editor on the New Expectations Facing Communicators
As AI becomes embedded in everyday communications work, Capitol Communicator editor Phil Rabin argues that proficiency with the technology and the ability to prove ROI are quickly becoming essential expectations for PR professionals who want to stay relevant and credible in a changing industry.
AI Won’t Replace Communicators. It Will Clarify Our Value
As artificial intelligence reshapes how work is done and valued, the communications industry is being forced to confront a long-standing question about what it truly delivers and where its real value lives.
The Wikipedia Paradox: Why LLMs Made Your Worst PR Channel Your Most Important Asset
As AI-powered search and large language models reshape how information is discovered and trusted, Wikipedia has quietly become one of the most influential and underexamined assets in the modern communications playbook.
Study Highlights Structural Pay Gaps in Professional Compensation
New research is bringing fresh scrutiny to how structural pay gaps persist across professional sectors, raising important questions about equity, transparency, and long-term economic mobility in an AI-driven workplace.
Writing for Humans, Algorithms, and LLMs at the Same Time
As press releases evolve to serve journalists, search engines, and now large language models, communicators must rethink how they write to ensure clarity, attribution, and authority survive even when their words are stripped of context and reshaped by AI, in part one of a two-part series.
AI and the New Mandate for Corporate Communications Leaders in 2026
As Applied Artificial Intelligence moves from hype to enterprise reality, corporate communications leaders are at a pivotal moment to either define how AI strengthens relevance, governance, and employee trust or risk having those decisions made for them elsewhere.
IPR Research Shows Communicators Are Driving Generative AI Adoption
New research from IPR, sponsored by New York Life, shows communicators are playing a central role in driving generative AI adoption by helping organizations align leadership, technology and culture.
A Strategic Conversation on Velocity and Survival with Aditya Nair
The assumption that organizations have the luxury of changing gradually will likely the biggest casualty of the Age of AI. Organizations moving at incremental speed: careful, deliberate, and focused on preserving stability and continuity are on the verge of becoming obsolete. They just don’t know it yet.
The Agency Search Engine is Dead, Long Live the Agency Search Engine
As AI reshapes how brands discover and evaluate PR partners, this piece explores why structured, trusted agency databases are not fading away but quietly becoming the infrastructure that powers modern search.
Why Super Bowl 2026 Feels Like a Turning Point for AI Advertising
As AI reshapes how Super Bowl advertising is built, bought, and measured, Super Bowl 2026 marks a clear shift from experimentation to expectation for brands under the brightest spotlight.
CEOs Enter 2026 on Edge as Uncertainty, AI ROI and Workforce Pressures Rise
With Davos underway and leadership narratives taking center stage, a new CEO survey offers a revealing look at the pressures executives are carrying into 2026 and what communicators need to be ready for.
Keeping Your Brand Visible with AI-Powered Search
AI may be everywhere right now, but its growing impact on how businesses operate and communicate makes it something leaders will need to plan for well beyond 2026.
In 2026, AI Forces Marketing and Media to Grow Up
Now that 2026 is underway, we explore how AI is forcing marketing and media to move beyond hype into a more demanding phase where quality, credibility, and real results matter more than speed or scale.
“The Media” is No Longer Relevant
The idea of “the media” is a hangover from an increasingly distant past. A time when professional values of journalism were shared across channels, broadcasters and broadsheets. It was relevant at a time when we could rely on news to be based on the truth, reporting and facts, even if it leant left or right of a center that truly was a middle ground.
Why AI Platform Performance Matters for Communicators Heading Into 2026
As AI platforms rapidly reshape how information is trained, interpreted and delivered, this new Futurum Intelligence report offers communicators a clear, data-driven look at the performance dynamics that will influence visibility, credibility and competitive advantage heading into 2026.

