CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Writing for Humans, Algorithms, and LLMs at the Same Time

As press releases evolve to serve journalists, search engines, and now large language models, communicators must rethink how they write to ensure clarity, attribution, and authority survive even when their words are stripped of context and reshaped by AI, in part one of a two-part series.

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A Strategic Conversation on Velocity and Survival with Aditya Nair

The assumption that organizations have the luxury of changing gradually will likely the biggest casualty of the Age of AI. Organizations moving at incremental speed: careful, deliberate, and focused on preserving stability and continuity are on the verge of becoming obsolete. They just don’t know it yet.

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“The Media” is No Longer Relevant 

The idea of “the media” is a hangover from an increasingly distant past. A time when professional values of journalism were shared across channels, broadcasters and broadsheets. It was relevant at a time when we could rely on news to be based on the truth, reporting and facts, even if it leant left or right of a center that truly was a middle ground.

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