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Earned Media Reigns Supreme in the PESO Model®
New research from D S Simon Media shows why earned media is becoming increasingly important as communicators rethink visibility and discoverability in the age of AI.
Four Ways of Reining in Rogue AI
CommPRO contributor David Hagenbuch examines troubling examples of autonomous AI behavior and argues that stronger values, guardrails and human oversight are becoming increasingly critical.
Fred Garcia on AI, Human Judgment and Why Communication Must Rethink Its Value
In Part 2 of our conversation, Fred Garcia goes deeper on leadership, mentorship and the responsibility communicators have to help shape the next generation of our profession.
The Communications Team of 2027 Is Being Built Now
This Thursday, CommPRO brings Aaron Kwittken and communications leaders together to talk about a question that is quickly becoming very real: What should the communications team of 2027 actually look like?
Human-Centric Content Wins on LinkedIn
CommPRO contributor Bill Davies examines LinkedIn’s pushback against “AI slop” and why the real challenge for communicators isn’t whether to use AI, but how to use it without losing the human voice that makes content worth reading.
Truescope Takes Its AI-First Media Intelligence Model to Australia
Truescope is entering the Australian market October 1, bringing its AI-first approach to media intelligence into a market where communications teams are increasingly questioning legacy platforms, long-term contracts and how quickly their tools are keeping pace with AI.
What Should Messaging Be for Burgeoning AI Centers?
As AI data centers expand across the country, Dominic Calabrese examines the growing community concerns and why honest, transparent communication must be part of the conversation.
Tomorrow, Let’s Talk About the Communications Team We’ll Actually Need in 2027
CommPRO brings communications leaders together tomorrow for a candid, interactive conversation with Aaron Kwittken about the people, roles and skills every CCO will need to build the communications team of 202
AI, M&A and the New Disinformation Threat Landscape
As AI reshapes M&A and financial communications, corporate leaders face a new challenge: protecting trusted information, detecting sophisticated disinformation and responding before reputational and market damage is done.
Are CCOs Ready to Answer the CEO’s AI Search Questions?
CommPRO looks at why AI search is quickly becoming a C-suite issue and how CCOs can help CEOs cut through the noise by aligning earned media, owned content and marketing around one AI visibility strategy.
How Disclosure Language Influences Retail Investor Attention When AI Writes for AI to Read
This article examines how AI is reshaping both the creation and consumption of corporate disclosures, and what the emerging “AI Loop” means for investor relations professionals trying to reach both algorithms and investors.
Leading Through Transformation: Bill Davies on the Enduring Principles Shaping the Future of Communications
In this conversation with Bill Davies, CEO of Racepoint Global, the longtime communications leader shares why, even as AI reshapes the profession, judgment, curiosity, empathy, and trust remain the qualities that matter most.
How AI Stealth Influencers Are Becoming Health Influencers
As AI-generated influencers become increasingly indistinguishable from real people, marketers and communicators face important ethical questions about trust, transparency, and promoting products that affect consumers' health.
AI Usage in America: A Generational Divide
New research challenges the conventional wisdom on AI adoption, revealing that different generations aren't embracing or rejecting AI in predictable ways, with important lessons for communicators and marketers alike.
Your Comms Team Doesn't Need an AI God. It Needs These Five Roles
AI won't simply make communications teams smaller. It will redefine who gets hired, what skills matter most, and why human judgment will become the profession's greatest competitive advantage.
What Communications Leaders Need to Know About Advertising on ChatGPT
As ChatGPT introduces advertising, communications and marketing leaders have a new channel to understand, evaluate, and thoughtfully incorporate into their media strategies.
AI Reflexes
As organizations move from experimenting with AI to embedding it in everyday work, Simon Erskine Locke argues that success will depend less on the technology itself and more on developing the habits and judgment needed to use it wisely.
An Unexpected Move in AI Models
As AI capabilities accelerate, Bill Davies examines why trust, transparency, and governance are becoming just as important as innovation.
AI's Next Chapter Is About More Than Technology. It's About Trust, Visibility and Influence.
Drawing on new research from Truescope, John Croll explores why AI's next chapter will be defined not just by technology, but by trust, authority and visibility.
Why Like the Wind Is Expanding Print in the Age of AI — The Mr. Magazine™ Interview
In his latest Mr. Magazine™ interview, Simon Freeman explains why Like the Wind is expanding globally by betting on the enduring appeal of premium print, human creativity and time away from screens.

