As AI reshapes how information is created, discovered and trusted, many communications and PR professionals may be overlooking one of its most important strategic opportunities.

As NewFronts opens today in New York, the shift from planned media to always-on, AI-driven video is accelerating and communicators are being pulled closer to performance, not just storytelling.

As AI reshapes how information is discovered and trusted, Cloudflare CEO Matthew Prince explores what comes after search and what it means for local media and communicators navigating the messy middle.

CommPRO sat down with PhotoShelter CEO Andrew Fingerman to discuss new survey findings showing that while AI is accelerating content creation, many marketing and communications teams are still struggling to drive engagement, stand out and keep quality control in place.

As companies rethink how AI systems discover and describe brands, new research shows that earned media and independent coverage remain the most powerful signals shaping how AI platforms interpret credibility, authority, and narrative.

New research released around International Women’s Day finds that structural forces in today’s labor market may cost female professionals millions in uncaptured career value over the course of their working lives.

As AI platforms begin introducing advertising into conversational search environments, communicators and brands must rethink how visibility, credibility, and influence will compete in a space where paid promotion and AI-generated answers appear side by side.

As generative AI reshapes how people research companies and make decisions, brands must rethink their narrative strategy so AI platforms accurately represent their story, leadership, and expertise.

As AI becomes embedded in everyday digital experiences, new data from Shift Browser’s 2026 AI Consumer Insights Survey shows that while adoption is rising quickly, trust increasingly depends on transparency, user control, and clear accountability.

AI is increasingly shaping how stories are formed, filtered, and surfaced, raising new questions for communicators about whether the narratives investors and stakeholders receive truly reflect the message intended.

As AI becomes embedded in everyday communications work, Capitol Communicator editor Phil Rabin argues that proficiency with the technology and the ability to prove ROI are quickly becoming essential expectations for PR professionals who want to stay relevant and credible in a changing industry.

As artificial intelligence reshapes how work is done and valued, the communications industry is being forced to confront a long-standing question about what it truly delivers and where its real value lives.

As AI-powered search and large language models reshape how information is discovered and trusted, Wikipedia has quietly become one of the most influential and underexamined assets in the modern communications playbook.

New research is bringing fresh scrutiny to how structural pay gaps persist across professional sectors, raising important questions about equity, transparency, and long-term economic mobility in an AI-driven workplace.

As press releases evolve to serve journalists, search engines, and now large language models, communicators must rethink how they write to ensure clarity, attribution, and authority survive even when their words are stripped of context and reshaped by AI, in part one of a two-part series.

As Applied Artificial Intelligence moves from hype to enterprise reality, corporate communications leaders are at a pivotal moment to either define how AI strengthens relevance, governance, and employee trust or risk having those decisions made for them elsewhere.

New research from IPR, sponsored by New York Life, shows communicators are playing a central role in driving generative AI adoption by helping organizations align leadership, technology and culture.

The assumption that organizations have the luxury of changing gradually will likely the biggest casualty of the Age of AI. Organizations moving at incremental speed: careful, deliberate, and focused on preserving stability and continuity are on the verge of becoming obsolete. They just don’t know it yet.

As AI reshapes how brands discover and evaluate PR partners, this piece explores why structured, trusted agency databases are not fading away but quietly becoming the infrastructure that powers modern search.

As AI reshapes how Super Bowl advertising is built, bought, and measured, Super Bowl 2026 marks a clear shift from experimentation to expectation for brands under the brightest spotlight.