Drawing on new research from Truescope, John Croll explores why AI's next chapter will be defined not just by technology, but by trust, authority and visibility.

In his latest Mr. Magazine™ interview, Simon Freeman explains why Like the Wind is expanding globally by betting on the enduring appeal of premium print, human creativity and time away from screens.

As AI becomes embedded in every workflow, the next competitive advantage may not be smarter tools, but AI that understands the context of the work you're doing.

A week at the Cannes Lions Festival of Creativity revealed that while AI dominated the conversation, the creator economy emerged as the driving force reshaping how brands, communicators, and marketers build trust and tell stories.

As AI reshapes how brands are discovered, Andrew Healy argues that PR has a rare opportunity to define its role in AI visibility before someone else claims the conversation.

As AI-powered email summaries increasingly shape how messages are consumed, marketers and communicators must rethink content strategies to ensure their key messages are seen, understood, and acted upon.

The PR Daily Conference made it clear that while AI and analytics tools will continue to evolve, the real edge will come from the fans, colleagues and communities who would miss your voice if you stopped communicating. As the great John Wooden once said, “Practice how you play,” so that when the stakes are high, trust is already built into your reflexes. That is the long game of communicating, connecting and championing. The impact of that learning will stretch well beyond any single conference agenda.

As AI reshapes the communications industry, Ruder Finn's Tejas Totade joins Rich Jachetti and Joseph Franklyn McElroy to discuss how agencies can leverage AI, data, and human expertise to build the communications workflows of the future.

As communications agencies navigate the intersection of earned media, AI, and digital transformation, HUNTER's promotion of two longtime leaders offers a glimpse into how the industry is evolving and where it may be headed next.

As AI reshapes how work gets discovered, evaluated and executed, success increasingly belongs to professionals who adapt, learn and create value beyond what automation alone can deliver.

As the global technology industry gathers for Computex 2026, the event offers an early look at the AI, semiconductor and robotics innovations poised to shape the future of business, communications and everyday life.

As AI increasingly becomes the intermediary between organizations and their stakeholders, Sam Michelson of Five Blocks explores how narrative specificity, reputation and “fit” are reshaping visibility and discovery in the age of AI-driven search.

As AI rapidly reshapes reputation, visibility and public trust, CommPRO’s May 20 Virtual Town Hall brought together leading communications and AI experts to explore how organizations can remain credible, discoverable and authoritative in the age of generative AI.

Communications professionals are increasingly paying a hidden “productivity tax” as fragmented digital workflows, endless tabs, and disconnected tools create friction that drains focus, slows decision-making, and makes it harder to do the strategic work that matters most.

As AI reshapes visibility, trust and reputation, the growing momentum around the 2026 PRSA-NY Big Apple Awards reflects how communications is becoming more central than ever to business, culture and leadership.

As AI reshapes trust, search and digital credibility, communications leaders are gathering in Washington for a timely conversation on narrative authority, content authentication and the future of protecting reputations in the AI era.

As the communications industry faces mounting pressure to prove business impact, Rich Jachetti sits down with Phil Nardone for a candid conversation about agency growth, earned media, AI and what it takes to stay competitive in a rapidly evolving marketplace.

As AI increasingly shapes how stories are discovered, surfaced and prioritized, communicators are entering a new era where GEO, credibility and newsroom-ready storytelling are becoming essential to earned media success.

The Museum of Public Relations’ new AI-powered “Ask Eddie” platform is giving communicators, students and historians a first-of-its-kind opportunity to engage in live conversations with the thinking and voice of PR pioneer Edward L. Bernays, opening a fascinating new chapter in how the industry explores its own legacy and future.

Veteran PR executive Arthur Solomon argues that while agencies continue to promote the latest buzzwords and AI-driven tactics, clients and journalists still care most about one thing: results.