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PRMuseum Welcomes Six Industry Leaders to Its Board
Six respected industry leaders are joining the Museum of Public Relations Board, bringing experience that reflects just how much the profession continues to evolve.
Fred Garcia on AI, Human Judgment and Why Communication Must Rethink Its Value
In Part 2 of our conversation, Fred Garcia goes deeper on leadership, mentorship and the responsibility communicators have to help shape the next generation of our profession.
The Communications Team of 2027 Is Being Built Now
This Thursday, CommPRO brings Aaron Kwittken and communications leaders together to talk about a question that is quickly becoming very real: What should the communications team of 2027 actually look like?
Does Public Relations Need a New Name?
Tom Madden asks whether the name public relations still fits a profession being reshaped by AI, technology and an entirely new communication landscape.
How We Gave a Client More KPIs and Gave Ourselves Less Responsibility
The KPIs clients ask for aren’t always the ones that matter, and better measurement can show how public relations contributes to real business value.
Fred Garcia on What It Really Takes to Become a Trusted Advisor
In the first of a two-part CommPRO conversation, Helio Fred Garcia reflects on his 43-year relationship with James E. Lukaszewski, the lessons behind Influencing Leaders and why real influence has far less to do with getting a seat at the table than with becoming someone a leader trusts when the stakes are high.
The Talking Point Is Dead. What Comes Next?
A sharp look at why polished talking points are losing their power and why today’s audiences increasingly value leaders who sound human, credible and unmistakably themselves.
ABC News’ Gio Benitez to Emcee PRSA-NY’s 2026 Big Apple Awards Gala
ABC News’ Gio Benitez will bring his warmth, energy and gift for storytelling to Sony Hall as emcee of PRSA-NY’s 2026 Big Apple Awards Gala on September 17.
Tomorrow, Let’s Talk About the Communications Team We’ll Actually Need in 2027
CommPRO brings communications leaders together tomorrow for a candid, interactive conversation with Aaron Kwittken about the people, roles and skills every CCO will need to build the communications team of 202
Meet the 15 Rising Communications Leaders in PRSA-NY’s 2026 Class
Meet the 15 rising communications leaders named to PRSA-NY’s 15 Under 35 Class for 2026 and the fresh thinking, leadership and energy they’re bringing to our industry.
Are CCOs Ready to Answer the CEO’s AI Search Questions?
CommPRO looks at why AI search is quickly becoming a C-suite issue and how CCOs can help CEOs cut through the noise by aligning earned media, owned content and marketing around one AI visibility strategy.
Celebrating the PRMuseum’s 2026 NextGen Honorees
CommPRO is proud to celebrate the PRMuseum’s 2026 NextGen honorees, five rising communications professionals whose leadership, creativity, resilience and character represent the very best of our profession’s future.
Introducing The Trusted Advisor Initiative
CommPRO launches The Trusted Advisor Initiative with an excerpt from Jim Lukaszewski and Helio Fred Garcia’s Influencing Leaders, challenging one of the profession’s most persistent ideas: that communication leaders need to earn a “seat at the table.”
If You Want a Seat at the C-Suite Table, Stop Saying You're Bad at Math
Dustin Siggins explains why communicators who learn to speak the language of finance can earn the C-suite’s trust, demonstrate their value and make communications harder to cut.
Opinion: How Being More Democratic Injured the Democratic Party
Opinion: Arthur Solomon argues that reforms intended to make the Democratic presidential nominating process more democratic have, in his view, weakened the party by empowering ideological factions over broader electoral appeal.
What the 2026 Big Apple Awards Shortlist Tells Us About Communications Today
The 2026 PRSA-NY Big Apple Awards shortlist showcases the campaigns, agencies, and organizations whose work is setting a new standard for excellence across the communications profession.
Patriotic Ceremonies at Ballparks Don't Honor America or Veterans
In this opinion piece, Arthur Solomon examines whether the patriotic ceremonies that have become staples of America's ballparks truly honor the nation and its veterans.
Why 15 Under 35 Matters to the Future of Communications
As America celebrates its 250th anniversary, the PRSA-NY 15 Under 35 Awards shine a spotlight on the next generation of communications leaders who are helping shape the future of our profession.
PR Daily Conference Teaches Us How to Communicate, Connect and Champion
The PR Daily Conference made it clear that while AI and analytics tools will continue to evolve, the real edge will come from the fans, colleagues and communities who would miss your voice if you stopped communicating. As the great John Wooden once said, “Practice how you play,” so that when the stakes are high, trust is already built into your reflexes. That is the long game of communicating, connecting and championing. The impact of that learning will stretch well beyond any single conference agenda.
PRSA-NY 15 Under 35 Honorees Reflect on Career Growth, Mentorship and Leadership - Part One
As PRSA-NY launches the 2026 15 Under 35 Awards program, CommPRO is speaking with past honorees about what the recognition meant to them, how it influenced their careers, and the lessons they hope today's emerging communications professionals will carry forward.

