Johna Burke reflects on an AI-driven conversation with Edward Bernays that raises a timely question for communicators: Are we measuring what we do, or the value and impact we actually create?

Michael Levine examines what Novo Nordisk’s investor challenges reveal about the risks of overpromising and the lasting value of corporate credibility.

The New York PR community came together at Sony Hall for a sold-out night celebrating outstanding work, industry leaders and the next generation of communications talent.

Lauren Lawson-Zilai has built a career around purpose, people and showing up, bringing that same energy to her newest chapter as founder of Zeal Communications.

Six respected industry leaders are joining the Museum of Public Relations Board, bringing experience that reflects just how much the profession continues to evolve.

In Part 2 of our conversation, Fred Garcia goes deeper on leadership, mentorship and the responsibility communicators have to help shape the next generation of our profession.

This Thursday, CommPRO brings Aaron Kwittken and communications leaders together to talk about a question that is quickly becoming very real: What should the communications team of 2027 actually look like?

Tom Madden asks whether the name public relations still fits a profession being reshaped by AI, technology and an entirely new communication landscape.

The KPIs clients ask for aren’t always the ones that matter, and better measurement can show how public relations contributes to real business value.

In the first of a two-part CommPRO conversation, Helio Fred Garcia reflects on his 43-year relationship with James E. Lukaszewski, the lessons behind Influencing Leaders and why real influence has far less to do with getting a seat at the table than with becoming someone a leader trusts when the stakes are high.

A sharp look at why polished talking points are losing their power and why today’s audiences increasingly value leaders who sound human, credible and unmistakably themselves.

ABC News’ Gio Benitez will bring his warmth, energy and gift for storytelling to Sony Hall as emcee of PRSA-NY’s 2026 Big Apple Awards Gala on September 17.

CommPRO brings communications leaders together tomorrow for a candid, interactive conversation with Aaron Kwittken about the people, roles and skills every CCO will need to build the communications team of 202

Meet the 15 rising communications leaders named to PRSA-NY’s 15 Under 35 Class for 2026 and the fresh thinking, leadership and energy they’re bringing to our industry.

CommPRO looks at why AI search is quickly becoming a C-suite issue and how CCOs can help CEOs cut through the noise by aligning earned media, owned content and marketing around one AI visibility strategy.

CommPRO is proud to celebrate the PRMuseum’s 2026 NextGen honorees, five rising communications professionals whose leadership, creativity, resilience and character represent the very best of our profession’s future.

CommPRO launches The Trusted Advisor Initiative with an excerpt from Jim Lukaszewski and Helio Fred Garcia’s Influencing Leaders, challenging one of the profession’s most persistent ideas: that communication leaders need to earn a “seat at the table.”

Dustin Siggins explains why communicators who learn to speak the language of finance can earn the C-suite’s trust, demonstrate their value and make communications harder to cut.

Opinion: Arthur Solomon argues that reforms intended to make the Democratic presidential nominating process more democratic have, in his view, weakened the party by empowering ideological factions over broader electoral appeal.

The 2026 PRSA-NY Big Apple Awards shortlist showcases the campaigns, agencies, and organizations whose work is setting a new standard for excellence across the communications profession.