CES 2026 Set to Reshape Tech Innovation
The Consumer Electronics Show 2026 is expected to be the largest consumer tech event in North America once again. With close to 150,000 attendees each year, the show sets the stage for breakthrough devices, bold product concepts, and the industry’s most talked-about innovations.
AI infrastructure, quantum computing, and robotics are expected to dominate the conversation in January as technology leaders examine how to power an AI-first future alongside physical solutions that improve how people live and work. Innovation will span healthcare, manufacturing, agriculture, data centers, and more. New categories are likely to emerge as companies experiment with form factors, user interfaces, and technologies that collapse the boundaries between physical and digital experiences.
For tech companies, the opportunity comes with real competition. More than 4,500 exhibitors participated last year, and CES 2026 is on track to be even bigger. Brands will need to work harder to stand out. That includes showcasing technologies in unexpected or thought-provoking ways and offering a clear, authentic point of view on the trends shaping the show. Strong perspectives resonate with media, analysts, and customers and can put a company in the mix for Best of CES recognition. Companies that frame their innovations within broader market conversations often see stronger traction and visibility.
For PR practitioners, CES requires full-scale support that spans corporate dinners, booth and demo preparation, showfloor networking, media and analyst briefings, and social strategy. Success begins with precise messaging, well-prepared spokespeople, and tightly structured schedules. On-site, it requires warm media engagement, effective customer coordination, and the ability to spot real-time opportunities to join the larger conversation. The most successful teams also build momentum before the show by nurturing relationships, previewing news under embargo, and shaping narratives that help audiences understand why the technology matters now.
When smart PR strategy and compelling tech storytelling align, CES becomes the launchpad for a strong year ahead.
