Held each January in Las Vegas, CES has become a global stage where technology, media, investment and policy converge, and Truescope data shows that the scale of CES 2026 coverage ensures the ideas introduced there will shape tech and business conversations worldwide almost instantly.

As CES 2026 gets closer, it’s becoming clear that the tone of the show is shifting, and PR and marketing teams should be paying attention. Looking across platform-specific media data, including analysis from Truescope, one pattern stands out. Coverage is moving away from big, splashy product reveals and toward a more practical question that audiences seem to care about more. How does AI actually show up in everyday life?

As CES 2026 approaches, the tech and communications worlds are preparing for a showcase of breakthrough innovation and the strategies that will shape the year ahead.