Capitol Communicators is a profile series spotlighting the people shaping the present
and future of advertising, digital, marketing and public relations in the Mid-Atlantic.
This profile features Beth Johnson, Founder & CEO, RP3 Agency, Bethesda, MD 

In a candid PR Masters Podcast conversation, Peter Finn of FINN Partners shares why independence matters in an era of consolidation, how values-first growth and selective clients build resilience, and why AI should strengthen people and judgment, not replace them.

This thought leadership piece explores how gratitude, recognition and presence shape effective leadership and workplace culture, especially as the holidays invite reflection on what and who truly matters.

As PR and marketing firms race to adopt AI, new data shows many are quietly underinvesting in the human skills that still drive leadership, client trust and long-term growth.

This article draws on insights from the latest episode of That Said with Michael Zeldin featuring CNN’s Dr. Sanjay Gupta, alongside workplace wellness data from Truescope, a media intelligence and analytics platform that tracks workforce, business and societal trends, to explore how chronic pain, stress and culture intersect in today’s communications workplace.

As AI-driven search reshapes how consumers discover brands, Hunter’s Hi⁵ approach shows why proof, context and trusted storytelling matter more than ever.

"They share our vision for building brands by combining disruptive creativity with personalized experiences, informed by technology,” stated Jacqueline Long, President of Evins Communications.

Traditionally dominated by acquisitions among PR agencies, the market is now welcoming a broader spectrum of investors, including private equity firms and family offices.

Ruder Finn, a renowned communications and integrated marketing agency appointments Corinne Gudovic taking on the role of Head of Consumer and Tera Miller stepping in as Head of Creative Planning.

These insights from Ragan’s recent Employee Experience and Wellness Conference may help reduce departures — or at least help managers and communications leaders understand what factors are going into those decisions.

RF Studio 53 aims to merge the imagination of Ruder Finn's creative studios with the innovation power of Ruder Finn's TechLab to usher in a new era of AI-driven creativity.

PR agencies have opted out of short and long term leases for office space and have either given up on office space altogether or have taken on considerably less office space. What this means in financial terms is that PR agencies have increased their profits anywhere from five to ten percent.

With actors barred from doing promotional press and engaging with media, many have decided to go on "hiatus" from their publicists, resulting in a significant decline in revenue for midsize PR agencies.

An employee retention credit (ERC) is a tax credit with the explicit goal of encouraging businesses to keep employees on payroll despite the pandemic.

While there are many reasons for customers to part ways with a company, one of the most common is when expectations are not met and communication breaks down.

It’s a thin line between love and hate sing the Persuaders. And while this may well ring true, reality is generally more nuanced… but not, it seems, when it comes to discussions of PR RFPs.

How can leaders handle the inevitable transition to generative AI while the technology is still in the process of being developed? When is the right time to bring it into the workplace? And how will this transition impact the communications industry in particular?

In our business, when things turn sour, scapegoats must be found and punished.

Who doesn’t love a circus? - Clients and public relations agencies when request-for-proposal (RFP) processes are run like one!

As a former head of communications for blue-chip companies, founder of agencies, and CEO of CommunicationsMatch™, I’ve been involved in the new business process for more than two decades.