AI isn’t replacing communicators—it’s giving PR pros new superpowers to think faster, act smarter, and measure impact like never before.

As Amazon cuts 14,000 corporate jobs, communicators face a defining moment in explaining the human side of automation and change.

At the Mid-Atlantic MarComm Summit, across more than 20 sessions, communicators repeatedly circled back to AI—its potential, its risks, and how to use it responsibly in marketing and corporate communications.

AI is rewriting how people find information and PR has the chance to lead this shift.

Top executives are drawing a line between AI for impact and AI for amplification—communicators must choose their lane.

Gartner’s 2025 Hype Cycle shows GenAI cooling while foundational AI tools and data rise in importance.

AI agents are here, and communicators need to think beyond prompts.

MarketCast’s Amy Fenton explains how marketers can adopt AI without compromising creativity or strategic depth.

At Cannes Lions, Microsoft’s Alysa Taylor and Under Armour’s Liz Bacelar delivered a wake-up call to marketers: AI isn’t magic—it’s work, and it’s time to start building.

AI is reshaping communications—and this industry snapshot reveals who’s leading, who’s lagging, and why bold messaging is setting the new standard.

Duolingo is setting a gold standard in internal AI communications by clearly aligning its workforce around an AI-first future.

AI-generated writing dazzles with its speed and polish, but without human intervention—editing, fact-checking, and refining—it risks becoming a mirage of accuracy rather than a tool for truly effective communication.

“Accelerate Action” calls for deliberate efforts to ensure women—especially those from marginalized communities—have the education, leadership, and advocacy tools needed to shape an inclusive and equitable AI-driven future.

AI tools like ChatGPT are disrupting Google’s dominance. Learn how to adapt with LLMO and stay ahead in the evolving search landscape.

AI is the shiny new crutch catapulting humanity into a surreal Age of Super-Thinkers—just don’t let it steal your moral compass along the way!

Aaron Kwittken, founder of PRophet recently sat down with industry catalyst Julie Thompson, former EVP and Chief Marketing Officer of OAAA, to discuss the intersection of public relations and Artificial Intelligence (AI).

The rise of artificial intelligence (AI) and automated systems in customer support processes has led to a stark absence of human beings in the service industry.

Known for her background as a journalist and passion for documentary storytelling, Anne has a unique perspective on leveraging AI to enhance human capabilities in marketing.

Under this scheme, copyright owners will be able to identify their copyrighted works and select whether they want those works to be used in training AI systems.

The European Union passed the AI Act, the first major regulatory framework for AI, in mid-March.