AI Leaders Split on Outcomes Versus Amplification

The latest Cometrics ranking on AI communications by corporate executives reveals a striking divide in how top executives are framing artificial intelligence in their communications. For communicators, the takeaway is clear: when benchmarking your own executives, first decide which lane best reflects your company’s priorities—impact-driven outcomes or creative amplification—and ensure consistent messaging across every channel.

Healthcare and professional services leaders are leaning into outcomes and efficiency, with messaging focused on improving human lives. UnitedHealth Group’s Sandeep Dadlani highlighted more than 1,000 AI use cases designed to make care accessible and affordable, while Philips Health Imaging CEO Roy Jakobs emphasized diagnostic AI that predicts and prevents conditions. Medtronic’s Joydeep Ganguly and Johnson & Johnson’s James Swanson struck similar notes, framing AI as a tool for breakthroughs and hope.

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