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AI Leaders Split on Outcomes Versus Amplification
Top executives are drawing a line between AI for impact and AI for amplification—communicators must choose their lane.
The Rise of the Regionals Challenges Global PR Dominance
Independent PR firms are seizing ground from global holding companies as regionalization reshapes communications strategy.
Marketers Must Build Their Own AI or Risk Falling Behind Fast
At Cannes Lions, Microsoft’s Alysa Taylor and Under Armour’s Liz Bacelar delivered a wake-up call to marketers: AI isn’t magic—it’s work, and it’s time to start building.
Sir Martin Sorrell on Global Shifts, AI, and the "Chameleon Economy"
At Davos, Sir Martin Sorrell and Daniel Newman discuss the global economic landscape, AI’s transformative role, and the political uncertainties shaping business strategy.
PR Masters Series Episode #90 - Burson’s Global Leadership
In this episode of the PR Masters Series podcast, Art Stevens talks with Corey duBrowa, Global CEO , and AnnaMaria DeSalva, Global Chairman of Burson.
Sir Martin Sorrell On the Future of PR in a Conversation with Art Stevens
In this episode of the PR Masters Podcast, Art Stevens and Sir Martin Sorrell engage in a thought-provoking conversation that provides listeners with valuable insights into the past, present, and future of public relations.
WPP Merges Hill & Knowlton and BCW to Form Burson, Redefining Modern Communications Leadership
This amalgamation establishes a powerhouse of modern communications leadership with a global footprint, poised to deliver comprehensive services focused on reputation-building and protection.