AI Is Changing PR in Real Time and You Don’t Need to Wait to Use It
Artificial intelligence is no longer a future trend or a buzzword—it’s now embedded in the daily workflow of public relations. From drafting press releases to analyzing sentiment, today’s AI tools are helping PR professionals at every level punch above their weight and deliver smarter, faster, and more creative work. The practical reality of AI in PR is about augmentation, not automation: making your work easier, not replacing your role.
At its most basic level, AI excels at data analysis. The ability to scan millions of media mentions and identify themes, tone, and key voices in seconds turns what was once a week-long reporting task into an afternoon summary. According to the Institute for Public Relations, 73% of communications teams already use AI tools for monitoring and analytics—a sign that measurement is becoming a living, breathing part of the workflow rather than an end-of-month scramble.
