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AI Is Changing PR in Real Time and You Don’t Need to Wait to Use It
AI isn’t replacing communicators—it’s giving PR pros new superpowers to think faster, act smarter, and measure impact like never before.
AI Search is Creating PR’s Biggest Reinvention Moment Yet
AI is rewriting how people find information and PR has the chance to lead this shift.
Marketers Must Rethink AI Hype and Habits After Benedict Evans’ Reality Check
Benedict Evans explains why AI is powerful but not magic and how communicators can win by focusing on adoption, differentiation, and human judgment.
GPT-5 Pushes AI From Assistant to Infrastructure in Communications
AI agents are here, and communicators need to think beyond prompts.
Marketers, Meet the New Internet Business Model
Cloudflare just redefined content access for AI, setting the stage for a new internet economy that marketers and communicators must quickly adapt to.
Ruder Finn Expands Southeast Asia Reach with Acquisition of Era Communications
Ruder Finn deepens its Southeast Asia capabilities with the acquisition of Era Communications, signaling a regional growth push grounded in local insight and tech-forward communications.
AI Is Poised to Make Google Obsolete in Just Four Years
AI tools like ChatGPT are disrupting Google’s dominance. Learn how to adapt with LLMO and stay ahead in the evolving search landscape.
Ruder Finn's Strategic AI Move as OpenAI Veteran Zack Kass Joins to Revolutionize Global Communications
The decision positions Ruder Finn at the forefront of the AI revolution in the communications industry, setting the stage for further advancements in creativity, efficiency, and global client engagement.
When OpenAI Turned Copyright On Its Head
Under this scheme, copyright owners will be able to identify their copyrighted works and select whether they want those works to be used in training AI systems.
When The Internet Is Not Enough
They have consumed virtually ALL of the data available on the Internet. All of it.
Would We Have Taylor Swift Without The Beatles? The Battle Over AI Training
Copyright law originated as a way for Congress to “promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries.”
AI's 2024 Impact on Public Relations Brings Challenges and Changes
As we move further into 2024, it's clear that AI's role in the PR landscape is poised for even greater expansion, offering both new possibilities and challenges for the industry.
Lots of Questions About AI, Not Many Definitive Answers, Yet
That we live in a dynamic, digital world was an understatement even before OpenAI’s generative AI ChatGPT was unleashed widely last November 30th. Now there are more questions than answers.
Google and OpenAI want to feed your content into their learning models
Google’s recent submission to the Australian government’s review of AI regulatory framework includes the company’s assertion that generative AI programs should be allowed to scrape the entire internet for content.