AI Search is Creating PR’s Biggest Reinvention Moment Yet

Thought Leadership
Written By Adam Christensen

I started my career in public relations, made the leap into marketing, and today have the privilege of being a marketer to PR pros.

This journey has given me a rare advantage: I’ve seen firsthand how every shift in the media landscape has forced PR to reinvent itself, and how those who adapt early always come out stronger.

And now, in this era of AI search and answer engines, we’re standing at the edge of another one of those moments. A shift so profound, it’s rewriting how people discover information, how brands earn trust and how communicators prove their value.

Continue reading at CoCreations.

Adam Christensen

Adam Christensen is the Chief Marketing Officer at Notified, which is dedicated to enabling the world's corporate storytellers - PR and IR Pros - with the most innovative technology and expertise to be in control of their narrative. Beginning as a PR professional in NYC more than two decades ago, Adam has led communications and marketing teams at some of the world's most innovative technology companies, including PayPal, IBM, Ingram Micro, AppDirect and Juniper Networks. When not on a plane, Adam lives in Southern California with his wife, five children, large dog and two cats.

https://www.notified.com
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