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Nuance and Environmental Awareness Lacking in AI Adoption
At CommPRO’s Communications Week Town Hall, Easterseals’ Paula Moore urged communicators to slow down, think critically, and bring humanity back into how we use AI.
AI Search is Creating PR’s Biggest Reinvention Moment Yet
AI is rewriting how people find information and PR has the chance to lead this shift.
Marketers Must Rethink AI Hype and Habits After Benedict Evans’ Reality Check
Benedict Evans explains why AI is powerful but not magic and how communicators can win by focusing on adoption, differentiation, and human judgment.
TIME’s Sam Jacobs Pushes Media Forward While Protecting Its Legacy
In an interview with Samir “Mr. Magazine” Husni, TIME’s Editor-in-Chief shares lessons on AI, print, social media, and the enduring power of the TIME brand.
GPT-5 Pushes AI From Assistant to Infrastructure in Communications
AI agents are here, and communicators need to think beyond prompts.
Gigi García Russo Says GEO Is Reshaping Earned Media in the Age of AI
HUNTER’s Gigi García Russo explains how communicators must adapt earned media strategies for the generative AI age through Generative Engine Optimization.
Marketers, Meet the New Internet Business Model
Cloudflare just redefined content access for AI, setting the stage for a new internet economy that marketers and communicators must quickly adapt to.
Marketers Must Build Their Own AI or Risk Falling Behind Fast
At Cannes Lions, Microsoft’s Alysa Taylor and Under Armour’s Liz Bacelar delivered a wake-up call to marketers: AI isn’t magic—it’s work, and it’s time to start building.
Google Traffic Is Vanishing and Your Website Might Be Next
As organic search traffic craters, two top marketers explain what breaks first—and what smart brands must do to stay visible.
What Breaks When Google Search Traffic to Your Website Disappears?
When Google search traffic disappears, PR professionals must be ready to protect brand visibility, reputation, and trust in an increasingly AI-driven landscape.
AI’s Digital Gold Rush Is Fueling a Trust Crisis—And No One Is Ready for the Fallout
As generative AI accelerates the rise of fake content and fraud, the battle to preserve trust in the digital economy hinges on identity verification, content authentication, and safe online spaces.
AI Is Poised to Make Google Obsolete in Just Four Years
AI tools like ChatGPT are disrupting Google’s dominance. Learn how to adapt with LLMO and stay ahead in the evolving search landscape.
Help Lifeguard! Can We Control AI Before We Drown in It?
AI is the shiny new crutch catapulting humanity into a surreal Age of Super-Thinkers—just don’t let it steal your moral compass along the way!
When The Internet Is Not Enough
They have consumed virtually ALL of the data available on the Internet. All of it.
Would We Have Taylor Swift Without The Beatles? The Battle Over AI Training
Copyright law originated as a way for Congress to “promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries.”
AI's 2024 Impact on Public Relations Brings Challenges and Changes
As we move further into 2024, it's clear that AI's role in the PR landscape is poised for even greater expansion, offering both new possibilities and challenges for the industry.
The Precise Date On Which Artificial Intelligence Will Destroy Humanity
I’m going to start thanking ChatGPT when it helps me out…
Lots of Questions About AI, Not Many Definitive Answers, Yet
That we live in a dynamic, digital world was an understatement even before OpenAI’s generative AI ChatGPT was unleashed widely last November 30th. Now there are more questions than answers.
Five Smart Marketing and PR Trends for 2024
These PR and marketing trends can help you thrive in 2024.
Communicators Are In The Fast Lane–Here’s How To Slow It Down
It’s time to slow it down. And by writing those words, I know I’m flouting the conventional wisdom about all things communication.

