AI is rewriting how people find information and PR has the chance to lead this shift.

A new industry survey will reveal how shifting brand priorities are reshaping PR agency services and acquisition strategies.

What PR services are truly driving brand impact today? Tell us what matters most.

HUNTER’s Gigi García Russo explains how communicators must adapt earned media strategies for the generative AI age through Generative Engine Optimization.

As organic search traffic craters, two top marketers explain what breaks first—and what smart brands must do to stay visible.

When Google search traffic disappears, PR professionals must be ready to protect brand visibility, reputation, and trust in an increasingly AI-driven landscape.

For decades, press releases have been a staple in the public relations toolbox, providing companies with a reliable method to disseminate their latest news.

Here’s why press release SEO is crucial and some best practices for maximizing its impact, specifically for seasoned public relations experts who think they know it all.

With adoption having reached a tipping point, industry visionaries are now leveraging AI to generate content, pitch, measure, and even manage the whole PR process. 

What’s the impact of an effective brand visibility and brand awareness strategy on your bottom line? That's something worth exploring.

From the ability to write prompts at the click of a button to the apprehension around automated tech felt by some employees regarding their job security, AI is popular right now.

Social media marketing and search engine optimization have something big in common — the rules are always changing.

A good SEO strategy can help you rank higher on search engines and attract more organic traffic to your website.

Where should you be online? That’s a question that every business needs to answer as they develop a digital marketing strategy. There is no one right answer for all businesses