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Content Authentication is Key To Trust in the AI Age
As AI blurs the lines between truth and fabrication, communications leaders rally around authentication as the future of credibility.
AI Is Changing PR in Real Time and You Don’t Need to Wait to Use It
AI isn’t replacing communicators—it’s giving PR pros new superpowers to think faster, act smarter, and measure impact like never before.
AI Search is Creating PR’s Biggest Reinvention Moment Yet
AI is rewriting how people find information and PR has the chance to lead this shift.
Communicators Must Act as Trust in Digital Content Erodes Toward Zero
Authentication technologies like digital watermarking are fast becoming a necessity, not a luxury.
Why AI Is No Longer Optional for Communications Teams
Communications leaders agree—AI isn’t just arriving, it’s already rewriting the rules.
Clients Move Toward Strategic Use of AI in Communications
Executives at FINN Partners say AI is moving from experimental to essential as clients adopt it for strategic planning and campaign execution.
Conversations That Matter in 2025
As we close the books on 2024, we thought it might be helpful to dog-ear a few pages—namely, those featuring three big conversations that mattered this year and will continue to grow in importance in 2025.