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AI Is Changing PR in Real Time and You Don’t Need to Wait to Use It
AI isn’t replacing communicators—it’s giving PR pros new superpowers to think faster, act smarter, and measure impact like never before.
Why Canvas CEO Paul Woolmington Says Full-Funnel Thinking Is the Future of Communications
From full-funnel obsession to data storytelling and fandom strategy, Canvas Worldwide’s Paul Woolmington dropped a masterclass on where media, creativity, and culture are heading.
Big Tech’s H-1B Warnings Show the Risks of Panic Communication
Leaked memos show Google, Amazon, and Microsoft urging H-1B workers to rush home before new restrictions take effect.
Marketers Must Rethink AI Hype and Habits After Benedict Evans’ Reality Check
Benedict Evans explains why AI is powerful but not magic and how communicators can win by focusing on adoption, differentiation, and human judgment.
Gigi García Russo Says GEO Is Reshaping Earned Media in the Age of AI
HUNTER’s Gigi García Russo explains how communicators must adapt earned media strategies for the generative AI age through Generative Engine Optimization.
Marketers, Meet the New Internet Business Model
Cloudflare just redefined content access for AI, setting the stage for a new internet economy that marketers and communicators must quickly adapt to.
Why CMOs Are Betting Billions on GenAI to Redefine Marketing and Communications
GenAI is no longer experimental—it’s essential. Communications leaders must now catch up or get left behind.
Marketers Are Losing Control of Culture and That’s the Best Thing for Business
Nue Agency’s Beats + Bytes 2025 Halftime Report offers a strategic blueprint for marketers navigating the evolving intersection of technology, culture and commerce.
The Creator Economy’s Unsung Opportunity for Communicators Driving Strategy Behind the Scenes
As creators take center stage, the real power—and job growth—is happening just off-camera, where communicators are redefining what it means to lead in the digital age.
Reflecting on Memorial Day with Gratitude for Sacrifice and the Power of Communication
As we honor Memorial Day, CommPRO reflects on the year’s defining stories that reshaped communication, leadership, and trust.
Google Traffic Is Vanishing and Your Website Might Be Next
As organic search traffic craters, two top marketers explain what breaks first—and what smart brands must do to stay visible.
What Breaks When Google Search Traffic to Your Website Disappears?
When Google search traffic disappears, PR professionals must be ready to protect brand visibility, reputation, and trust in an increasingly AI-driven landscape.
Why Google Is Losing Ground and Social Video Is Taking Over the Internet
Social video has become the new search engine, reshaping how consumers discover content and make purchasing decisions—brands that fail to adapt risk fading into digital obscurity.
AI Is Poised to Make Google Obsolete in Just Four Years
AI tools like ChatGPT are disrupting Google’s dominance. Learn how to adapt with LLMO and stay ahead in the evolving search landscape.
Bill Davies Leads Tech-Forward Agency Model at Racepoint Global
Bill Davies is reshaping Racepoint Global by blending experiential expertise with cutting-edge technology to drive growth and create impactful, integrated campaigns.
Why PR and Marketing Will Face Their Biggest Survival Test Yet in 2025
The media landscape in 2025 will demand PR and marketing leaders to navigate fragmented audiences, evolving platforms, and AI-driven challenges with innovative, trust-building strategies.
The Future is Here, And It’s Complicated
2025 Marks the End of Googling as AI Redefines How Professionals Find and Trust Information
Great Leadership Is Pretty Damn Hard To Execute. Susan Wojcicki Gave Us A Master Class.
For those who knew her better I am sure there are other things to celebrate, but the leadership lessons she taught us all are worth honoring and learning from.
Larry Weber on ‘A New Age of Reason’
Modest to a fault, he has stories to share of conversations with a “who’s who” of technology innovators - ranging from Tim Berners-Lee, Steve Jobs, Google’s founders, and the list goes on.
Strategies for Taking the Temperature Down Amid Rising Employee Activism and Polarizing Discourse
Proven approaches for talking about polarizing topics at work.

