The AI Mirage of Perfect Grammar, But Imperfect Communication

The AI Mirage of Perfect Grammar, But Imperfect Communication

DeepSeek was downloaded 16 million times in its first 18 days. ChatGPT reached 100 million users in just 60 days - a feat that took Facebook four-and-a-half years. As Ray Kurzweil argued twenty years ago in "The Singularity is Near," the pace of technological change is exponential. Today, we're on the steep slope of the growth hockey stick. 

Our human capacity to learn and adopt new ways of working is the sand slowing the gears of change. This is not always a bad thing. It is important to take the time to ask fundamental questions about how we use AI in communications and PR, and for something as fundamental as writing.

AI-generated writing is a subset of content generation, which is a subset of AI-use cases built on the backbone of Large Language Models (LLMs) and Large Modal Models (LMMs). Andrew Ng, one of the industry’s leading lights, suggests we need to think of AI as electricity. Tools and agents are essentially appliances with specific purposes, that can be applied to almost every human endeavor.

Read more at CoCreations.

Simon Erskine Locke

Simon Erskine Locke is co-founder and CEO of Tauth Labs, which helps companies implement C2PA-based content authentication. He is founder and CEO of agency search and hiring platform CommunicationsMatch™ and a regular contributor to CommPRO.

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