CommPRO’s November 12 Communications Town Hall brings together industry leaders for a transparent, provocative conversation about trust, technology, and the future of PR.

As AI blurs the lines between truth and fabrication, communications leaders rally around authentication as the future of credibility.

At the Mid-Atlantic MarComm Summit, across more than 20 sessions, communicators repeatedly circled back to AI—its potential, its risks, and how to use it responsibly in marketing and corporate communications.

YouTube’s new AI tools could transform how marketers build campaigns, produce creative and optimize brand content.

Gartner’s 2025 Hype Cycle shows GenAI cooling while foundational AI tools and data rise in importance.

What PR services are truly driving brand impact today? Tell us what matters most.

HUNTER’s Gigi García Russo explains how communicators must adapt earned media strategies for the generative AI age through Generative Engine Optimization.

GenAI is no longer experimental—it’s essential. Communications leaders must now catch up or get left behind.

As generative AI accelerates the rise of fake content and fraud, the battle to preserve trust in the digital economy hinges on identity verification, content authentication, and safe online spaces.

“AI allows us to delve deeper into the nuanced behaviors and preferences of diverse communities.”

“AI is not just a tool for efficiency; it’s an enabler for creativity.”

“AI is not just a tool; it’s a fundamental shift in how we approach marketing.”

"AI allows us to experiment with ideas and concepts at a speed and scale that is previously unimaginable.”

As the Cannes Lions Festival of Creativity quickly approaches, some of the hot discussions that will shape future industry trends are bubbling up.

Under this scheme, copyright owners will be able to identify their copyrighted works and select whether they want those works to be used in training AI systems.

By utilizing AI to handle routine processes, marketers can enhance their strategic efforts, optimize engagement, and ultimately drive greater revenue.

As I explored this year’s festival, I found myself at the intersection of Contradiction and Promise.

In an era where innovation is constant -- and the digital landscape is ever-evolving -- the next generation entering tech PR faces both exciting opportunities and unique challenges.

Copyright law originated as a way for Congress to “promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries.”

I’m going to start thanking ChatGPT when it helps me out…