FGS Global Launches AI Advisory Practice and Acquires Memetica
As global leaders gather in Davos to confront the accelerating impact of artificial intelligence on business, policy and trust, FGS Global is making a decisive move to shape how organizations manage AI’s opportunities and risks.
Announced today in both Davos and New York, the firm has launched a dedicated AI Advisory practice and acquired Memetica, a specialist consultancy in AI-driven threat detection across social, dark web and fringe platforms. The new practice sits within FGS Global’s recently formed AI and Innovation unit led by Aaron Kwittken, Global Head of AI and Innovation.
For communications leaders, the announcement reflects a broader shift underway across the industry. AI is no longer a side experiment or a productivity tool operating in isolation. It is becoming deeply embedded in reputation management, stakeholder engagement, crisis preparedness, governance and organizational transformation.
“Organizations today face a dual imperative: harness AI to optimize workflows and strengthen stakeholder engagement while also safeguarding against AI-generated threats to reputation and operations,” Kwittken said. “Our AI Advisory practice provides both the strategic framework and the tactical and technical capabilities clients need to navigate this transformation confidently, persistently and effectively.”
The new practice formalizes years of investment by FGS Global in AI strategy, analytics, digital influence, engineering and platform development. More than 200 specialists across strategy, data science, development, design and intelligence now support clients globally across campaigns, crisis management, special situations and multi-channel communications.
A key driver of that capability is FGS Labs, the firm’s global development team, which builds both client-facing and internal technologies. That includes Fergus, FGS Global’s AI-powered agentic platform, now supporting more than 1,400 consultants across 31 cities worldwide. For communicators, the emphasis is moving from experimentation toward operationalizing AI responsibly, securely and at enterprise scale.
The acquisition of Memetica strengthens FGS Global’s ability to identify early warning signals and emerging digital threats, particularly across environments that are difficult to monitor, including the dark web, encrypted forums and fringe platforms. Memetica’s intelligence capabilities help organizations detect and mitigate risks ranging from AI-generated disinformation and SEO manipulation to cybersecurity threats, doxxing and coordinated online activity that can escalate rapidly into real-world consequences.
FGS Global CEO Alex Geiser noted that AI is accelerating the scale and sophistication of online narratives, increasing the need for faster, more predictive intelligence and response. Memetica founder Ben Decker said the integration will allow clients to benefit from a more unified approach to reputation, risk and digital intelligence within a single advisory platform.
The AI Advisory practice brings together integrated capabilities spanning enhanced visibility in generative search environments, AI-driven risk and crisis management, predictive intelligence and analytics, and organizational transformation that includes governance, upskilling and change management. The goal is to help communications teams deploy AI responsibly while remaining competitive in an increasingly complex information environment.
For communicators navigating regulatory scrutiny, geopolitical uncertainty, rising reputational risk and rapid AI adoption, the FGS announcement underscores how quickly the profession is evolving. AI transformation is no longer simply a technology upgrade. It is a leadership and communications challenge that touches trust, credibility, workforce readiness and stakeholder engagement.
With the announcement landing as Davos conversations focus on accountability, innovation and trust in a digital economy, FGS Global’s move positions the firm and its clients to operate more confidently at the intersection of technology, reputation and leadership.
