From AI and trust to reputation and national positioning, Davos 2026 reinforced how communications leaders are shaping the global conversation, not just responding to it.

Led by Aaron Kwittken, FGS Global’s newly launched AI Advisory practice and acquisition of threat intelligence firm Memetica signal how quickly AI is reshaping communications, reputation management and organizational leadership.

The 2026 Edelman Trust Barometer reveals a growing shift toward insularity that is reshaping how trust is built, raising new challenges and opportunities for communicators, business leaders, and organizations navigating an increasingly fragmented world.

With Davos underway and leadership narratives taking center stage, a new CEO survey offers a revealing look at the pressures executives are carrying into 2026 and what communicators need to be ready for.

As global leaders head to Davos for the World Economic Forum’s 2026 meeting, communicators are watching closely, because what leaders say, how they show up and how authentically they engage has never mattered more.

As global leaders head to Davos this week, one veteran observer shares why the world’s most powerful stage has become a real-time stress test for leadership, credibility and stakeholder trust.