Authentication Technology to Protect Communications Content Certified

Tauth Labs has been certified by the Coalition for Content Provenance and Authenticity (C2PA) as a Certificate Authority, allowing the company to issue content authentication credentials aligned with the industry standard for verifying the origin and integrity of digital content.

Backed by major technology and media companies, the C2PA standard embeds provenance data into digital assets so viewers can verify where content originated and whether it has been altered, an issue growing in importance as AI-generated content becomes more prevalent.

“The ability to differentiate authentic content from manipulated or synthetic material is becoming a real operational challenge for organizations across communications, financial services and government,” said Simon Erskine Locke, co-founder and CEO of Tauth Labs. “Fraud and misinformation increasingly rely on content designed to look real. Authentication allows audiences to understand where content comes from and whether it has been changed.”

With the certification, Tauth Labs joins a group of organizations authorized to issue C2PA-recognized credentials that are supported by major platforms including Adobe, Google, OpenAI and LinkedIn, following completion of the consortium’s technical conformance process.

The company’s platform combines identity verification and content credentials to enable authentication within publishing and content management workflows. While approaches vary by organization, content authentication is increasingly being explored as part of broader trust, brand safety and risk mitigation strategies.

Industry interest in provenance technology has accelerated as communicators evaluate how to protect high-value content, manage reputational risk and preserve credibility in an environment where synthetic media and manipulated content are easier to produce and distribute.

Tauth Labs introduced the technology to the communications industry with a breakfast roundtable event in October, 2025, supported by the Content Authenticity Initiative, Page Society and Davis+Gilbert. At the event, it shared a white paper to provide context around the technology: Communications and Content Provenance Authentication. 

Its next roundtable discussion in NYC will focus on financial services use cases. Additional events are scheduled for Boston and Tokyo.