Sculpting PR Campaigns to Make Them Impactful!
Public relations firms create much more than publicity, as valuable as that is. In fact, you could call many publicists artful sculptors.
Leading PR firms create and sculpt media messaging that defines and aligns with the outcomes and benefits their clients seek. The most productive publicists do it artfully, finding ways to garner attention while advancing their clients’ objectives and strategies.
Sculpting words and entire PR programs to make them more engaging is what has made so many publicists and their firms successful. One of them is TransMedia Group, which I launched 45 years ago in Manhattan after leaving NBC and which has remained an effective and respected PR firm ever since.
At PR firms like TransMedia Group, you won’t find just outstanding professional publicists, but PR sculptors. You could say they’re artists with words, creators of concepts and deliverers of artful communication.
Speaking of words, I happen to be the author of six books and countless blogs and published articles. Like many in PR, I’m also a creator of products, such as my Knife ‘n Forklift™, designed to help people with gushing appetites consume less by eating more slowly with weighted utensils.
While publicists must be forever wedded to telling the truth, their messaging must travel along verbal roads that are poignantly paved, compelling and impactful, never daunting or dull.
In the PR world, news releases must be designed not simply to make news, but to make lasting impressions, shape perceptions and inspire audiences to take action.
They’re not simply written and disseminated. They’re artfully designed and thoughtfully targeted to fasten relevant facts to the right media minds, helping generate broader and deeper coverage for clients, which in our case have included some of America’s greatest companies.
Art has always been plentiful in PR, and it has been plentiful in my world as well. My talented dad, William J. Madden, was a celebrated concert violinist, while my older brother, Don Madden, was a prolific cartoonist whose full-page drawings appeared in every issue of Playboy Magazine for 50 years. That’s right, a nifty fifty! I’m sure both are performing well in heaven.
There is no stopping talent, especially in public relations, when it comes to performing, creating and sculpting the powerful words behind some of America’s most successful PR campaigns. Over the years, I’ve had the opportunity to do just that for current and former clients ranging from AT&T to Kellogg’s Tony the Tiger.
Today, my illustrious daughter, Adrienne Mazzone, is president of our award-winning PR firm, where she continues to crank out perfectly crafted, highly engaging and, you could say, beautifully sculpted PR.
Sculpturally yours,
TM
