As global attention turns to the FIFA World Cup, brands face a more complex communications landscape where proactive strategies and thoughtful engagement are essential to navigating potential protests and protecting reputation.

As momentum builds across New York, the PRSA-NY Big Apple Awards 2026 are bringing the communications community together to celebrate standout work and invite the industry’s best to step forward and be recognized.

Communications leaders are coming together at The Industry Blend to tackle the real-world challenges shaping the future of the PR industry, from AI and revenue models to talent and compliance.

As the industry continues to prioritize access, mentorship, and new voices, the Museum of Public Relations and PRWeek open applications for the third annual NextGen Awards, spotlighting the next generation of PR leaders.

As nominations open for the PRSA-NY 15 Under 35 Awards, CommPRO checked in with co-chairs Conor Douglass and Christina Kim on what they’re looking for and why this moment matters for emerging communications leaders.

CommPRO spoke with Heddy DeMaria, Chief Insights and Strategy Officer at HUNTER, to unpack the real shifts redefining how public relations is practiced, measured and valued right now.

As consolidation reshapes the communications landscape, independent agencies face a defining moment that rewards sharper focus, data driven thinking and a renewed commitment to delivering measurable business impact.

This April Fools’ Day, a look at the PR agency dream that says more about reality than we might like to admit.

A new platform from Five Blocks is giving communications teams something they have not had before, a clear view into how AI is shaping and telling their brand story.

As AI transforms the speed and scale of communications, this piece reminds PR professionals that real impact still begins with something far more fundamental: the power of human conversation to build trust, surface insight and drive meaningful connection.

As AI reshapes how information is discovered and trusted, Cloudflare CEO Matthew Prince explores what comes after search and what it means for local media and communicators navigating the messy middle.

March Madness coverage data shows a clear gap in scale between men’s and women’s basketball, but the faster growth on the women’s side signals a shift communicators should not ignore.

In an era when disinformation and false claims can spread across digital platforms in minutes, a former Atlantic City lifeguard shares how the instincts that once saved swimmers now help business leaders protect their reputations.

As brands prepare for the United States’ 250th anniversary, PR professionals face a familiar challenge: how to break through the noise and create programs that deliver real news value, not just another promotion lost in the clutter.

As companies rethink how AI systems discover and describe brands, new research shows that earned media and independent coverage remain the most powerful signals shaping how AI platforms interpret credibility, authority, and narrative.

As AI systems increasingly determine how institutional facts are summarized and remembered, part two of this series examines how negative claims, boundary setting, and disciplined metaphors help communicators govern generative visibility and prevent nuance from collapsing into distortion.

As Barbie turns 67, nationwide media coverage shows how a toy launch became one of the most enduring brand stories in modern culture.

As AI-powered search and large language models reshape how information is discovered and trusted, Wikipedia has quietly become one of the most influential and underexamined assets in the modern communications playbook.

As brands assess the real return on Olympic sponsorships, this piece explores how smart PR can extend those high-profile associations long after the closing ceremonies.

As press releases evolve to serve journalists, search engines, and now large language models, communicators must rethink how they write to ensure clarity, attribution, and authority survive even when their words are stripped of context and reshaped by AI, in part one of a two-part series.