PRMuseum Welcomes Six Industry Leaders to Its Board

There are some familiar and highly respected names joining the Board of Trustees of the Museum of Public Relations.

Brian Besanceney, Jason Dressel, Kent Landers, Avra Lorrimer, Michele M. Moore and Matt Neale have all been elected to the board, bringing very different careers and perspectives to the Museum.

And that mix is what makes this group interesting.

Besanceney has been at the center of corporate communication at Boeing and Walmart, worked at Disney and served in senior communication roles in the George W. Bush administration. Today, at Alethea, he is working on issues that are becoming increasingly important to our business, including AI, disinformation and reputation.

Dressel leads History Factory, which has spent decades helping companies understand and use their own history. His work around corporate memory, culture and reputation takes on a whole new meaning as AI becomes part of how organizations capture and use knowledge.

Landers leads corporate communications globally for Hilton after senior roles at Coca-Cola and Delta. His career has put him in the middle of everything from CEO transitions and M&A to financial communication and major reputation issues.

Lorrimer, Chief Client Officer at Omnicom Public Relations, has spent her career working with major companies on both sides of reputation: building brands and protecting them. Before joining Omnicom, she spent 20 years with WPP agencies.

Moore brings another important perspective. She leads communication for the Ford Foundation and previously served as CCO of the ACLU, along with earlier leadership roles at BET, Nickelodeon and Lifetime Television. She is also a member of the PRWeek Hall of Fame.

And Neale now leads Golin Ketchum, following the combination of Golin and Ketchum earlier this year. As CEO of Golin, he helped lead the agency through an extraordinary period of creative recognition, including its historic PR Grand Prix win at Cannes Lions in 2024.

Put them together and you have six people who have seen this business from very different seats: corporate, agency, nonprofit, government, brand, reputation, history and now AI.

That feels like a very good group to help the Museum preserve where public relations has been while also paying close attention to where it is going.