As AI use grows, disclosure is becoming a legal, ethical and reputational issue that communicators can’t afford to ignore.

This piece looks beyond impressions to explore why the seconds people actually spend with content may be a more meaningful measure of media value and performance.

CommPRO contributor David Hagenbuch examines troubling examples of autonomous AI behavior and argues that stronger values, guardrails and human oversight are becoming increasingly critical.

In Part 2 of our conversation, Fred Garcia goes deeper on leadership, mentorship and the responsibility communicators have to help shape the next generation of our profession.

This Thursday, CommPRO brings Aaron Kwittken and communications leaders together to talk about a question that is quickly becoming very real: What should the communications team of 2027 actually look like?

CommPRO contributor Bill Davies examines LinkedIn’s pushback against “AI slop” and why the real challenge for communicators isn’t whether to use AI, but how to use it without losing the human voice that makes content worth reading.

As organizations rush to measure visibility across LLMs and AI-powered search, communication leaders risk mistaking changes in the data for changes in reputation or impact.

ChatGPT’s new Custom Audiences feature is making advertising more personal, giving brands a new way to reach the right people in an increasingly AI-driven world.

CommPRO brings communications leaders together tomorrow for a candid, interactive conversation with Aaron Kwittken about the people, roles and skills every CCO will need to build the communications team of 202

As AI reshapes M&A and financial communications, corporate leaders face a new challenge: protecting trusted information, detecting sophisticated disinformation and responding before reputational and market damage is done.

As AI transparency laws begin taking effect, communicators need to understand how new disclosure requirements could reshape the way they create and publish content.

New research challenges the conventional wisdom on AI adoption, revealing that different generations aren't embracing or rejecting AI in predictable ways, with important lessons for communicators and marketers alike.

AI won't simply make communications teams smaller. It will redefine who gets hired, what skills matter most, and why human judgment will become the profession's greatest competitive advantage.

As ChatGPT introduces advertising, communications and marketing leaders have a new channel to understand, evaluate, and thoughtfully incorporate into their media strategies.

As organizations move from experimenting with AI to embedding it in everyday work, Simon Erskine Locke argues that success will depend less on the technology itself and more on developing the habits and judgment needed to use it wisely.

As AI capabilities accelerate, Bill Davies examines why trust, transparency, and governance are becoming just as important as innovation.

As AI makes trust a defining challenge for communicators, Really Simple Authentication offers a practical lesson in simplifying complexity while helping organizations build credibility and make content easier for both people and AI to trust and discover.

Drawing on new research from Truescope, John Croll explores why AI's next chapter will be defined not just by technology, but by trust, authority and visibility.

As AI becomes embedded in every workflow, the next competitive advantage may not be smarter tools, but AI that understands the context of the work you're doing.

As AI reshapes how brands are discovered, Andrew Healy argues that PR has a rare opportunity to define its role in AI visibility before someone else claims the conversation.