New research challenges the conventional wisdom on AI adoption, revealing that different generations aren't embracing or rejecting AI in predictable ways, with important lessons for communicators and marketers alike.

AI won't simply make communications teams smaller. It will redefine who gets hired, what skills matter most, and why human judgment will become the profession's greatest competitive advantage.

As ChatGPT introduces advertising, communications and marketing leaders have a new channel to understand, evaluate, and thoughtfully incorporate into their media strategies.

As organizations move from experimenting with AI to embedding it in everyday work, Simon Erskine Locke argues that success will depend less on the technology itself and more on developing the habits and judgment needed to use it wisely.

As AI capabilities accelerate, Bill Davies examines why trust, transparency, and governance are becoming just as important as innovation.

As AI makes trust a defining challenge for communicators, Really Simple Authentication offers a practical lesson in simplifying complexity while helping organizations build credibility and make content easier for both people and AI to trust and discover.

Drawing on new research from Truescope, John Croll explores why AI's next chapter will be defined not just by technology, but by trust, authority and visibility.

As AI becomes embedded in every workflow, the next competitive advantage may not be smarter tools, but AI that understands the context of the work you're doing.

As AI reshapes how brands are discovered, Andrew Healy argues that PR has a rare opportunity to define its role in AI visibility before someone else claims the conversation.

As AI-powered email summaries increasingly shape how messages are consumed, marketers and communicators must rethink content strategies to ensure their key messages are seen, understood, and acted upon.

As AI reshapes the communications industry, Ruder Finn's Tejas Totade joins Rich Jachetti and Joseph Franklyn McElroy to discuss how agencies can leverage AI, data, and human expertise to build the communications workflows of the future.

As marketing teams face growing expectations and tighter budgets, artificial intelligence is emerging as a powerful equalizer, giving organizations of all sizes access to capabilities once reserved for large enterprises.

As AI reshapes how information is discovered and trusted, communications leaders are exploring how narrative authority and content authentication can work together to build credibility with both human audiences and intelligent systems.

Getting your brand cited in ChatGPT isn't an SEO problem, it's a comms problem. John Croll explains that this is exactly the game communications was built to win.

As AI increasingly becomes the first stop for information discovery, leading communications executives explain why Generative Engine Optimization (GEO) is emerging as one of the most important forces shaping the future of PR, reputation and brand visibility.

As AI reshapes how work gets discovered, evaluated and executed, success increasingly belongs to professionals who adapt, learn and create value beyond what automation alone can deliver.

As the global technology industry gathers for Computex 2026, the event offers an early look at the AI, semiconductor and robotics innovations poised to shape the future of business, communications and everyday life.

CommPRO Contributor Simon Erskine Locke shares key insights from Singapore on why content authentication and trust signals are becoming essential to visibility, credibility and discoverability in the AI era.

As AI increasingly becomes the intermediary between organizations and their stakeholders, Sam Michelson of Five Blocks explores how narrative specificity, reputation and “fit” are reshaping visibility and discovery in the age of AI-driven search.

As AI rapidly reshapes reputation, visibility and public trust, CommPRO’s May 20 Virtual Town Hall brought together leading communications and AI experts to explore how organizations can remain credible, discoverable and authoritative in the age of generative AI.