CommPRO|Industry News
CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.
Archive
- Accessibility
- Active Listening
- Advertising
- Advertising Agency Man...
- Agency Insurgents
- Agency Spotlight
- Agile Engagement
- Analysis
- Artificial Intelligence
- Awards
- Barter & Trade
- Blockchain
- Brand Simplicity
- Business Ethics
- Business Leadership
- Career Advice
- Celebrity Branding
- Comms Tech
- CommunicationsMatch
- Company Culture
- Conferences
- Corporate Communications
- Corporate Social Respo...
- Critical Now
- Cryptocurrency
- Customer Engagement
- Digital Advertising
- Digital Asset Manageme...
- Digital Communications
- Digital Marketing
- Digital PR
- Digital Reputation
- Direct Marketing
- Diversity Equity Inclusion (DEI)
- Dominican Women To Marry
- ESG
- Earnings Guidance &...
- Editorial
- Education
- Email Marketing
- Events
- Executive Management
- Expert Filomena
- Expert Silvia
- Future of Information
- Future of Innovation
- Global Advertising
- Global Women's Leaders...
- Government Communications
- Green & Cause Mark...
Human-Centric Content Wins on LinkedIn
CommPRO contributor Bill Davies examines LinkedIn’s pushback against “AI slop” and why the real challenge for communicators isn’t whether to use AI, but how to use it without losing the human voice that makes content worth reading.
How We Gave a Client More KPIs and Gave Ourselves Less Responsibility
The KPIs clients ask for aren’t always the ones that matter, and better measurement can show how public relations contributes to real business value.
Fred Garcia on What It Really Takes to Become a Trusted Advisor
In the first of a two-part CommPRO conversation, Helio Fred Garcia reflects on his 43-year relationship with James E. Lukaszewski, the lessons behind Influencing Leaders and why real influence has far less to do with getting a seat at the table than with becoming someone a leader trusts when the stakes are high.
Sculpting PR Campaigns to Make Them Impactful!
Great public relations is about far more than generating publicity, writes TransMedia Group founder Thomas J. Madden. It is the art of shaping words, ideas and strategies into campaigns that capture attention, build understanding and move audiences to action.
Dolly Parton Was a Quiet Liberal
CommPRO contributor Arthur Solomon looks beyond Dolly Parton’s carefully guarded politics to the causes she supported, the values she championed and what they may reveal about the beliefs she largely kept to herself.
When AI Visibility Changes, Ask What Actually Moved
As organizations rush to measure visibility across LLMs and AI-powered search, communication leaders risk mistaking changes in the data for changes in reputation or impact.
What Dolly Parton Taught Us About Trust, Authenticity and the Power of Being Yourself
CommPRO asked leading communication executives to reflect on the lessons Dolly Parton leaves us about authenticity, trust, leadership and the enduring power of knowing exactly who you are.
What Should Messaging Be for Burgeoning AI Centers?
As AI data centers expand across the country, Dominic Calabrese examines the growing community concerns and why honest, transparent communication must be part of the conversation.
ChatGPT Ads Get Personal with New Custom Audiences
ChatGPT’s new Custom Audiences feature is making advertising more personal, giving brands a new way to reach the right people in an increasingly AI-driven world.
The Talking Point Is Dead. What Comes Next?
A sharp look at why polished talking points are losing their power and why today’s audiences increasingly value leaders who sound human, credible and unmistakably themselves.
Op-Ed: Why Communicators Should Keep Their Critics Close
A provocative look at why communicators should resist shutting out their toughest critics and instead recognize the value of keeping dialogue, relationships and trust alive.
The Chaka Khan Foundation, Neurodiversity and the Power of Getting Attention
Chaka Khan is using the power of music, storytelling and her extraordinary cultural platform to help change how we see neurodiversity, focusing the conversation on strengths, contributions and opportunity.
Andy Polansky Is Opening Doors for the Next Generation of Communications Leaders
Andy Polansky has spent his career developing and championing communications leaders, and with the Polansky Future Leaders Fund, he is making a deeply personal investment in ensuring the next generation has the opportunity, support and community to lead our profession forward.
Mr. Magazine™ Interview: Laura LeBleu Is Giving Gen X a Magazine of Its Own
In his latest Mr. Magazine™ interview, Samir Husni talks with Geezer founder and editor-in-chief Laura LeBleu about creating a magazine for Gen X, her commitment to print in an increasingly digital world and her vision for building Geezer into a larger community.
How to Become a Stronger Collaborative Leader
This article offers practical ways leaders can strengthen collaboration, build trust and bring out the best in the people around them.
AI, M&A and the New Disinformation Threat Landscape
As AI reshapes M&A and financial communications, corporate leaders face a new challenge: protecting trusted information, detecting sophisticated disinformation and responding before reputational and market damage is done.
Larry Weber on Four Decades of PR, AI and Why Storytelling Still Matters
CommPRO looks at Larry Weber’s four-decade journey through PR, from the rise of the web to AI, and why he believes great storytelling remains at the heart of communications.
Are CCOs Ready to Answer the CEO’s AI Search Questions?
CommPRO looks at why AI search is quickly becoming a C-suite issue and how CCOs can help CEOs cut through the noise by aligning earned media, owned content and marketing around one AI visibility strategy.
Introducing The Trusted Advisor Initiative
CommPRO launches The Trusted Advisor Initiative with an excerpt from Jim Lukaszewski and Helio Fred Garcia’s Influencing Leaders, challenging one of the profession’s most persistent ideas: that communication leaders need to earn a “seat at the table.”
Opinion: What Communicators Can Learn From the Democratic Party’s Challenges
Arthur Solomon looks at the Democratic Party’s challenges through a communications lens, offering lessons for PR professionals about strategy, messaging and the danger of taking audiences for granted.

