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Sonia Diaz on Storytelling, Mentorship and Shaping PR’s Multicultural Future
Sonia Diaz explains how mentorship, multicultural campaigns and cultural connection are reshaping public relations.
TIME’s Sam Jacobs Pushes Media Forward While Protecting Its Legacy
In an interview with Samir “Mr. Magazine” Husni, TIME’s Editor-in-Chief shares lessons on AI, print, social media, and the enduring power of the TIME brand.
Generative AI Loses Its Shine as Marketers Turn to Data and Agents
Gartner’s 2025 Hype Cycle shows GenAI cooling while foundational AI tools and data rise in importance.
MSNBC’s Rebrand to MS NOW Risks Ditching Trust for Trend
As MSNBC becomes MS NOW, communicators must weigh the risks of rebranding heritage into ambiguity.
PR’s Most Powerful Voices Take the Spotlight Ahead of Big Apple Awards
As the industry shifts, the PRSA-NY 2025 Big Apple Award honorees embody the leadership, ethics and innovation needed to guide it forward.
Next Gen PR Powerhouses Are Rewriting the Rules of Influence in New York
This year’s PRSA-NY 15 Under 35 honorees show how personal passion, bold innovation and a deep sense of purpose are shaping the future of communications.
When Rhetoric Turns Radical and PR Firms Become the Next Political Target
As extremist groups gain ground and media suppression intensifies, communicators must brace for direct attacks on their freedom to operate.
Why Traditional Media Can’t Compete With the Swift Rise of Digital Giants
Half a billion views and counting prove that legacy media is outpaced by talent-driven digital brands that know what audiences want.
Working With CC Goldwater Made PR Feel Like Running a Yacht Club
A vivid memory from Manhattan’s glittering PR scene reveals how a political legacy and celebrity culture collided in one unforgettable hire.
Local Reporters Urged to Fill the National Accountability Gap
As Trump sidelines the national press, experts urge local reporters to step up and inform democracy.
PR Agencies Face Rising Client Demands for Data, Digital and Measurable Results
A new industry survey will reveal how shifting brand priorities are reshaping PR agency services and acquisition strategies.
Prominent Voices from New York News to Lead 2025 PRSA-NY Big Apple Awards
CNN’s Brian Stelter and Spectrum News NY1’s Jamie Stelter will lead the 2025 PRSA-NY Big Apple Awards, continuing a tradition of connecting New York’s PR and journalism leaders.
When Politics Upstages the Show the Audience Loses
An insider’s take on how politics in performance art harms audiences and offers a lesson for PR pros.
Familiar Leaders and Fresh Faces Shape July’s Top US PR Agencies
July’s PR rankings show a mix of industry mainstays and fresh challengers reshaping the top 10.
Journalist Kevin Sack on the Legacy of Mother Emanuel
Join Michael Zeldin as he sits down with acclaimed journalist and three-time Pulitzer Prize winner Kevin Sack to discuss his powerful new book, Mother Emanuel: Two Centuries of Race, Resistance, and Forgiveness in One Charleston Church
GPT-5 Pushes AI From Assistant to Infrastructure in Communications
AI agents are here, and communicators need to think beyond prompts.
Why Public Relations Is Fueling the Great American Consumer Scam
Arthur Solomon exposes how everyday consumer experiences—from ink cartridges to political promises—reveal a society designed to mislead.
Trump’s Epstein Cover-Up Strategy Is Failing Because His Base Finally Cares
Trump’s once-loyal base is turning on him over the Epstein scandal, and his crisis playbook isn’t working.
Newly Independent Attention Comms Aims to Redefine Mission-Driven PR Leadership
PR industry veteran Paul Cohen takes the helm at newly formed Attention Comms, doubling down on purpose-driven storytelling in a new era of communications.
Vertical Dramas Are Booming and Most of the Industry Is Missing It
A mobile-first content revolution is underway, and communicators can’t afford to ignore it.