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Why Rising CEO Turnover Is Becoming a Communications Challenge
CEO turnover is rising even at high-performing companies, a shift that carries important lessons for communicators as leadership changes become more strategic and less tied to short-term performance.
Streaming Wars Shift as YouTube Becomes Fall’s Real Battleground
New data shows the subscriber fight has cooled while YouTube becomes the marketing arena streaming platforms cannot ignore.
Consumers Declare the Browser Broken as Digital Fatigue Forces a Revolution
Shift’s new State of Browsing Report reveals that consumers are done tolerating digital chaos—and communicators should take note.
Podcast Advertising’s New Power Play Reshapes Brand Strategy
Acast’s 2025 Podcast Pulse report reveals that podcasts now rival — and often outperform — traditional media in attention, trust, and brand influence.
How Candy Giants Conquered Halloween Through Storytelling, Strategy and Screen Time
Turns out, analyzing candy brands is a lot like eating chocolate—you tell yourself it’s research, but really, it’s pure joy.
Layoff Lessons Every Communicator Must Learn from Corporate America’s Crisis Missteps
From Amazon’s AI layoffs to Target’s timeline backlash, the latest wave of corporate job cuts reveals a defining test for crisis communication credibility.
Jimmy Kimmel’s YouTube Comeback Shows the Power of Timely Relevance and Authentic Return
Jimmy Kimmel Live returned in September and dominated YouTube with a 305% spike in unique viewers, proving that authentic content and smart timing can drive massive engagement.
LEGO’s YouTube Surge Shows Why Shorts and Creators Are Reshaping Brand Engagement
LEGO is stacking serious momentum on YouTube by leaning into Shorts and creator-driven content—and communicators should pay close attention.
Consumers Turn to AI and Transparency as Tariffs Reshape Shopping Habits
Wunderkind’s latest U.S. Tariffs Consumer Impact Survey reveals how price anxiety, AI, and transparency are redefining how Americans shop — and what communicators must do to keep trust and loyalty.
Creator Jobs Shrink While Strategic Talent Roles Surge in Evolving Economy
The latest Creator Economy Jobs report reveals a hiring slowdown but points to where savvy communicators should double down.
Budgets Grow While Brand Safety Falters in Influencer Marketing
Marketers are spending more on influencers, but brand safety gaps expose reputational risks communicators must address.
AI Leaders Split on Outcomes Versus Amplification
Top executives are drawing a line between AI for impact and AI for amplification—communicators must choose their lane.
Publishers Risk Losing Readers as Monetization Outpaces Personalization
The publishing industry is pushing harder on revenue without solving its identity crisis, and marketers should take note.
Cracker Barrel’s Branding Fumble Fuels Shareholder Revolt
Cracker Barrel’s failed rebrand became fuel for an activist revolt, with Truescope data showing Fox News and Trump coverage drove the backlash narrative.
Gilmore Girls Porch Reunion Outshines Golden Girls Tribute in Emmy Buzz
At the 2025 Emmys, Stars Hollow nostalgia edged out cheesecake vibes in sparking conversation—and communicators should take note of how emotion, visuals and timing shape audience resonance.
Shoppers Are Hunting for Deals and Ditching Brands as Tariffs Bite
Wunderkind’s latest survey reveals how inflation, tariffs and economic anxiety are reshaping consumer behavior — and what marketers must do to win loyalty now.
Generative AI Loses Its Shine as Marketers Turn to Data and Agents
Gartner’s 2025 Hype Cycle shows GenAI cooling while foundational AI tools and data rise in importance.
Howard Stern’s Fade from Influence Is Proving Legacy Media No Longer Commands Attention
As SiriusXM prepares to part ways with Howard Stern, marketing communicators must reassess how they define media influence.
Americans Are Tired of Fake TV Families and Ready for the Truth
A groundbreaking study reveals audiences are demanding authentic stories about work, family and caregiving, communicators should pay attention.

