Creator Jobs Shrink While Strategic Talent Roles Surge in Evolving Economy
The creator economy is recalibrating. According to the Q3 2025 Hiring Trends Report from Creator Economy Jobs, job listings are down 3 percent quarter-over-quarter and more than 35 percent year-over-year. But this isn’t a sign of collapse, it’s a signal of evolution. For marketing communicators, the insights from this shift are both urgent and strategic.
While full-time roles in engineering, marketing and sales continue to dominate listings, the real growth has moved into roles that focus on creators themselves. Job postings for Talent Management jumped nearly 93 percent, Support roles grew by 22 percent, and Creator Partnerships rose 20 percent in Q3. This trend reflects a clear message to communicators: as creators mature into legitimate business partners, so must the infrastructure around them.
Notably, New York City continues to dominate the hiring map, holding its position as the top market for creator economy jobs which is an important signal for PR and marketing professionals looking to stay close to brand innovation, media concentration, and influencer partnerships.
Meanwhile, platforms like TikTok, Vimeo and Fiverr faced significant layoffs this quarter, impacted by economic volatility, acquisition cycles and AI disruption. These high-profile contractions underscore the pressure on creator-focused platforms to deliver operational efficiency and adapt to changing workforce needs.
The Creator Economy Jobs report analyzed over 1,255 open roles across 750+ companies, painting a nuanced picture of what’s next:
Mid-level roles made up nearly 50 percent of all listings indicating that companies are prioritizing proven talent who can operate with both speed and strategy.
Internships and part-time positions ticked upward, revealing that brands are still investing in future talent, even as they control costs.
Hiring in Australasia and South America surged — up 75 and 5 percent respectively, while North America and Europe saw declines, suggesting new growth markets for creator-driven content and brand partnerships.
For communicators, the takeaway is clear. As brands rebalance budgets and shift focus toward creator-led strategies, they’re investing in relationship builders, strategic partners, and operational support roles. That makes creator economy fluency and talent management skills increasingly valuable.
In this recalibrated landscape, marketers must not just create campaigns but also build ecosystems that sustain creator relationships, audience trust, and long-term brand equity.
