CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Paul Kontonis 11/13/25 Paul Kontonis 11/13/25

Media Upheaval Reveals the Real Rules of the Creator Economy

Sean Atkins’ clear and direct LinkedIn post offers a masterclass in how leaders must adapt now for the creator economy.

CommPRO 10/22/25 CommPRO 10/22/25

The IAB’s new CreatorFronts will give brands a direct line to creators shaping culture, authenticity, and influence in 2026.

CommPRO 10/15/25 CommPRO 10/15/25

Veteran reporters turned creators shared how Substack, YouTube, and podcasts are rewriting media trust and opportunity for communicators.

CommPRO 10/7/25 CommPRO 10/7/25

The latest Creator Economy Jobs report reveals a hiring slowdown but points to where savvy communicators should double down.

CommPRO 9/11/25 CommPRO 9/11/25

Paul Kontonis 8/15/25 Paul Kontonis 8/15/25

Half a billion views and counting prove that legacy media is outpaced by talent-driven digital brands that know what audiences want.

Tanya Bershadsky 8/7/25 Tanya Bershadsky 8/7/25

A mobile-first content revolution is underway, and communicators can’t afford to ignore it.

Paul Kontonis 8/6/25 Paul Kontonis 8/6/25

As SiriusXM prepares to part ways with Howard Stern, marketing communicators must reassess how they define media influence.