As traditional journalism grapples to adapt to this digital revolution, akin to bloggers of the TikTok era, it becomes imperative to scrutinize the implications and potential ramifications of this seismic shift in media consumption.

While the legislation’s future in the Senate remains uncertain, the proposed TikTok ban has sparked discussions about privacy, national security, and the free speech rights of millions of Americans.

For communicators, marketers, and media professionals, this research is a roadmap for navigating the future of digital storytelling.

In-and-out lists are definitely in for 2024, but what else is “in” for this year in the world of social media, marketing, and communications?

As TikTok continues to shape digital culture, staying informed about these data-backed keys to success will be instrumental for communicators in public relations.

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press

CreatorIQ's Influencer Marketing Trends Report for 2024 offers a comprehensive snapshot of the industry, highlighting key findings and predicting trends that will shape the coming year.

As the 2023 holiday season kicks off, marketers, creators, and publishers find themselves navigating an increasingly complex socioeconomic environment, with consumers more conscientious about their spending habits.

Ever since the famous 2015 “Americans have the same attention span as goldfish” study released by Microsoft which was later redacted, communicators, marketers and some C-suite leaders believe stakeholders will get distracted or tune out if a message or piece of content isn’t delivered not just compellingly but also super quickly.

Tubular Labs reports that three powerful women emerged as economic saviors, igniting a global spending spree and providing a much-needed boost to local economies. Barbie, Beyonce, and Taylor Swift, collectively known as the holy trinity of female empowerment, led the charge in what became known as #SpendingGirlSummer.

This tool, powered by SoSha, promises to transform the way press releases are shared on major social media platforms. Public relations executives should take note of this development for several compelling reasons.

Today's business to business marketing and communications landscape shifts rapidly and businesses have recognized the importance of content marketing as a powerful tool to engage and connect with their target audience.

Over the course of three days, ranging from pre-conference to the closing session, new friendships were formed, new insights were gleaned and new ideas bloomed.

Unanswered questions, ambiguity and elusiveness by TikTok Chief Executive Officer Shou Zi Chew were on display before the House Energy and Commerce Committee on March 23.