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Creator Jobs Shrink While Strategic Talent Roles Surge in Evolving Economy
The latest Creator Economy Jobs report reveals a hiring slowdown but points to where savvy communicators should double down.
How e.l.f.’s Rhode Acquisition Unlocks a Whole New Audience—and a PR Powerhouse
With barely overlapping TikTok audiences, e.l.f. Beauty’s Rhode acquisition is a textbook communications coup for expanding reach, boosting earned media, and igniting culture.
Mastering the New Social Media Game Requires Bold, Data-Driven Moves
This comprehensive analysis provides communicators with crucial insights into the evolving preferences of audiences across various platforms, making it an essential tool for staying competitive and relevant in the digital age.
‘Cannaheim’ Creator Reality
I missed Cannes Lions this year but see creators as business owners focusing on outcomes, with Vidcon highlighting deeper audience engagement over traditional brand partnerships in the evolving creator economy.
Cannes Lions International Festival of Creativity Announces Record Submissions for 2024 Awards
The Cannes Lions International Festival of Creativity has announced a total of 26,753 submissions for the 2024 Awards.