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Creator Voices Are Rewriting the Rules of Brand Communication
YouTube, BBDO, and H-E-B reveal how creator collaborations and community-driven storytelling are transforming brand communication into a two-way, trust-based dialogue.
What Communicators Can Learn From Trump’s Media Mastery
Donald Trump’s message discipline and directness offer lasting PR lessons for today’s communicators.
Creator Jobs Shrink While Strategic Talent Roles Surge in Evolving Economy
The latest Creator Economy Jobs report reveals a hiring slowdown but points to where savvy communicators should double down.
Budgets Grow While Brand Safety Falters in Influencer Marketing
Marketers are spending more on influencers, but brand safety gaps expose reputational risks communicators must address.
MrBeast’s Feastables Case Signals a Reckoning in Kids’ Advertising and Privacy
The watchdog’s ruling underscores new expectations for influencer-led brands and the kids’ media economy.
Creator-Led Content Outshines Traditional Marketing as Brands Scramble to Adapt
The State of Creator Marketing 2024-2025 reveals how creator-driven content is revolutionizing brand engagement, delivering massive ROI and leaving traditional marketing in the dust.