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PR Masters Series Episode #102 - Raymond Crosby
Raymond Crosby shares with Art Stevens how purpose, adaptability, and people-first values have fueled his firm’s 50-year success and shaped the future of PR.
Print Devotion Fuels Two Ad-Free Magazines Readers Keep For Years
Publisher Michael McCormick reveals how his ad-free magazines, Quiltfolk and homecooked, prove print still thrives when storytelling, craft, and community drive the business model.
Chloe Malle Takes the Helm at Vogue as Anna Wintour Redefines the Future of Fashion
Chloe Malle’s appointment to lead American Vogue shows why marketing communicators must master both legacy storytelling and digital-first growth.
Katrina at 20 Exposes the Cost of Failed Crisis Leadership Once Again
The lessons of Hurricane Katrina remain urgent as government missteps in Texas floods show how failed crisis leadership destroys trust and costs lives.
It’s Show Time for Communicators Living in a Show-Me Economy
A classic musical, a PR legend, and one unforgettable lyric deliver a lesson brands must hear.
Zohran Mamdani’s New York Vision Risks Repeating Old Failures
As Election Day nears, Mamdani’s socialist platform fuels debate about policy history, political messaging, and PR lessons.
Every Public Company Must Regularly Assess Vulnerabilities to Activist Investor Threats
Many companies remain dangerously unprepared for activist investors despite years of warnings and guidance.
TIME’s Sam Jacobs Wins Top Journalism Honor While Redefining Media’s Future
TIME’s Sam Jacobs honored at PRSA-NY’s Big Apple Awards for leading trusted journalism to its largest audience in history.
Shoppers Are Hunting for Deals and Ditching Brands as Tariffs Bite
Wunderkind’s latest survey reveals how inflation, tariffs and economic anxiety are reshaping consumer behavior — and what marketers must do to win loyalty now.
Cracker Barrel Reverts Logo After Political Pressure and Backlash Fueled by Digital Missteps
Cracker Barrel’s logo reversal proves once again that ignoring your audience can turn branding into a full-blown crisis.
Why the Future of PR Depends on Who’s in the Room
Carmella Glover breaks down why communications must reflect the world it serves and what happens when it doesn’t.
AI Gives Challenger Brands a Research Edge Big Companies Can’t Ignore
In a revealing interview, MX8’s Tom Weiss explains how AI is rewriting the rules of marketing research.
Global PR Leaders Challenge Greenwashing at CommPRO Climate Week Town Hall
CommPRO’s Climate Week Communications Town Hall will convene top voices in communications and sustainability to redefine how we talk about the climate crisis.
The Onion Outsells the Boston Globe and It’s Not Even Trying to Be Real
The Onion’s surprising print comeback is a masterclass in how to cut through digital noise.
Loyalty Doesn’t Look Like It Used To, But It’s Still Alive and Thriving
The emotional engine of workplace loyalty still runs strong when leaders lead with heart.
Sonia Diaz on Storytelling, Mentorship and Shaping PR’s Multicultural Future
Sonia Diaz explains how mentorship, multicultural campaigns and cultural connection are reshaping public relations.
TIME’s Sam Jacobs Pushes Media Forward While Protecting Its Legacy
In an interview with Samir “Mr. Magazine” Husni, TIME’s Editor-in-Chief shares lessons on AI, print, social media, and the enduring power of the TIME brand.
Generative AI Loses Its Shine as Marketers Turn to Data and Agents
Gartner’s 2025 Hype Cycle shows GenAI cooling while foundational AI tools and data rise in importance.
MSNBC’s Rebrand to MS NOW Risks Ditching Trust for Trend
As MSNBC becomes MS NOW, communicators must weigh the risks of rebranding heritage into ambiguity.
PR’s Most Powerful Voices Take the Spotlight Ahead of Big Apple Awards
As the industry shifts, the PRSA-NY 2025 Big Apple Award honorees embody the leadership, ethics and innovation needed to guide it forward.

