AI Gives Challenger Brands a Research Edge Big Companies Can’t Ignore
Here’s what you’ll learn when you read this article:
How AI-powered tools like MX8 Labs are transforming market research by making it faster, cheaper and more accessible to small brands and lean teams
Why communicators and marketers must adapt to new expectations around speed, insight generation and audience feedback in an AI-first environment
What Tom Weiss believes are the real risks and opportunities of using AI in creative testing, message development and strategic planning
Marketers and communicators take note: the research advantage that once belonged exclusively to global corporations is now being passed to the competition. In a recent interview with The Measure, Tom Weiss, Chief Product and Technology Officer of MX8, broke down how artificial intelligence is unleashing a seismic shift in how brands—especially smaller ones—generate insight, shape creative, and make decisions.
“This is a market reset,” Weiss said. “AI is leveling the playing field.”
That reset became official with the launch of MX8 Labs, an AI-native research platform that automates survey design, testing and analysis. According to Weiss, who co-founded the company alongside CEO Megan Daniels, the goal is clear: make elite-level consumer insight available to every brand, regardless of size or budget.
“Most traditional research tools were built for slow-moving enterprises,” Weiss said. “But communicators today don’t have the luxury of waiting weeks to find out whether a message will land.”
