CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

CommPRO 10/14/25 CommPRO 10/14/25

Consumers Turn to AI and Transparency as Tariffs Reshape Shopping Habits

Wunderkind’s latest U.S. Tariffs Consumer Impact Survey reveals how price anxiety, AI, and transparency are redefining how Americans shop — and what communicators must do to keep trust and loyalty.

CommPRO 9/23/25 CommPRO 9/23/25

Publishers Risk Losing Readers as Monetization Outpaces Personalization

The publishing industry is pushing harder on revenue without solving its identity crisis, and marketers should take note.

CommPRO 8/28/25 CommPRO 8/28/25

Shoppers Are Hunting for Deals and Ditching Brands as Tariffs Bite

Wunderkind’s latest survey reveals how inflation, tariffs and economic anxiety are reshaping consumer behavior — and what marketers must do to win loyalty now.

CoCreations 8/26/25 CoCreations 8/26/25

AI Gives Challenger Brands a Research Edge Big Companies Can’t Ignore

In a revealing interview, MX8’s Tom Weiss explains how AI is rewriting the rules of marketing research.

Paul Kontonis 7/17/25 Paul Kontonis 7/17/25

Tariffs Are Breaking Consumer Habits and Brands That Don’t Adapt Will Be Left Behind

Wunderkind’s latest survey shows how tariffs are reshaping consumer habits and why communicators must shift strategy to stay relevant.

CommPRO 3/6/25 CommPRO 3/6/25

FAJA 2025 Consumer Report Reveals the Truth About What Shoppers Really Want

The FAJA 2025 Consumer Insights Report exposes the game-changing trends in shopping behavior, revealing why brands that ignore personalization, AI-driven marketing, and strategic pricing are destined to lose.

CommPRO 5/21/24 CommPRO 5/21/24

Wunderkind’s New AI-Powered Platform Helps Marketers Find The Time To Be Creative

By utilizing AI to handle routine processes, marketers can enhance their strategic efforts, optimize engagement, and ultimately drive greater revenue.