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Amazon’s Massive Layoffs Reveal How AI Is Rewriting Corporate Communications
As Amazon cuts 14,000 corporate jobs, communicators face a defining moment in explaining the human side of automation and change.
AI Gives Challenger Brands a Research Edge Big Companies Can’t Ignore
In a revealing interview, MX8’s Tom Weiss explains how AI is rewriting the rules of marketing research.
Why Cutting Your Brand Budget Now Is the Fastest Way to Fall Behind
Pulling back on brand investment during economic downturns may seem prudent, but history shows it’s the quickest way to lose relevance, trust, and market share to bolder competitors.

